Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MARCH 25, 2021

Aside from mentioning your brand, product, or service where it feels natural in your blog posts, you can also use hyperlinks to link out to product pages, or CTA buttons that draw slightly more attention to a product or offer without directing reader attention too far away from the blog post. Creating Your Blog Nurturing Process.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

FEBRUARY 23, 2021

Brand storytelling is a powerful marketing tool. But it means you can start creating something most businesses aren’t. Source: HubSpot. Let’s say you’re considering signing up for a subscription to a keyword research tool. Add to Your Blog. If you don’t have a graphic designer on staff, use a tool like Canva.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Use this process, with a tool like Ahrefs , to understand what to write about to better serve your customers. This aids your writing process and keeps the look of your blog aligned. For example, HubSpot's socials do both.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

JANUARY 2, 2015

A more credible team profile of writers who are proud to have their faces and content up on our blog! 7) Implementation of HubSpot Tally to record reader satisfaction. Have any questions about our blog and how we implemented it? Want to see if the HubSpot COS can transform your blog into something beautiful like it did for ours?

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Optinmonster

OCTOBER 29, 2023

32% of marketers say visual images are the most important form of content for their businesses. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. 64% of B2B marketers outsource blog copywriting. billion annually by 2023.

Statistics 89

Statistics Paid Content Stats Blogger 89

Hubspot

FEBRUARY 23, 2011

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.

Hubspot 28

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Hubspot

MARCH 10, 2020

This also goes for social media tools — 90% of millennials use social media. Takeaway: Most millennials have a smartphone and probably use it to read your blog content. To make sure their experience is enjoyable make sure your blogs are optimized for desktop and mobile. Source: HubSpot ). Source: HubSpot ).

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eCommerce Peer-to-peer Statistics Thought Leadership 88

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Mention Tools. You're ultimately blogging to make money, right?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot.

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Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JULY 23, 2010

Javascript - You should be using some kind of tool for the purpose of tracking traffic, which means you will have to copy and paste some kind of javascript code into your website for that tool to track that information. Blog Checklist. View more documents from HubSpot Internet Marketing. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 30, 2015

.” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. Courtney Seiter helpfully reviews more than 50 sources for free blog images, from Buffer’s own Pablo tool to some of the popular tools mentioned below to unique sources like Dreamstime , IM Free , Public Domain Pictures , BigFoto and Foter.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. It is arguably one of the most powerful and most controversial platforms for business advertising and consumers.

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Paid Content Social Media Media Word of Mouth 128

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

PureB2B

JUNE 13, 2017

As a matter of fact, if you’re not making use of a modern marketing automation tool, you’re probably missing out on a huge opportunity to make your internal processes quicker and more efficient. This allows the business to personalize the interaction each customer interaction. Email Marketing Software. Social Media Marketing Software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Webbiquity

APRIL 10, 2018

HubSpot ). Producing the right content for the right people at the right time is key to winning business. 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: Lead quality > lead quantity? However, 24% said that they do not have a shared definition of a “lead” with their sales team.

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Marketing AI Enterprise Management Stats Marketing Management 246

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts). Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Stats Paid Content Business Blogging Ad Frequency 0

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. Both tools are exceptional. His posts on the blog are outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. all these tools are totally free. 10 Free Tools Business Bloggers Should Bookmark.

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Blogger Top of Funnel Tools Business 28

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

DECEMBER 5, 2011

So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools.

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Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

PureB2B

JUNE 13, 2017

As a matter of fact, if you’re not making use of a modern marketing automation tool , you’re probably missing out on a huge opportunity to make your internal processes quicker and more efficient. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. 24 Full Service Tools to Manage B2B Social Media As the final wrap-up in our ongoing series of.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Use a calendar tool to manage your day in blocks. If you’re looking to create a content strategy in HubSpot, then check out our complete step-by-step guide. Want to learn the step-by-step process I used to get our content ranking #1 on Google?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

LeadSquared

NOVEMBER 24, 2015

Which are the top tools for digital marketing in 2016? I found this great article that lists the tops tools for digital marketing for different digital marketing activities. Take a look: 37 Digital Marketing Tools That Make Life Easier. Suggestions for top tools for quick lead generation ? Is there some tool to do it?

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Paid Content FAQ Webinar Metrics Advertising Agencies 52