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How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Mention Tools. You're ultimately blogging to make money, right?

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

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15 Blog KPIs You Should Already Be Tracking

Hubspot

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users.

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

A blog can provide a number of lasting benefits for your business. It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand. Connect with HubSpot :

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

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How to Write a Terrible, Horrible, No Good, Very Bad Blog Post

Hubspot

(Note: Did I mention the title for this blog post was inspired by a very popular children's book ?). As we said before, a blog can be a very helpful lead generation tool. Now click "delete" before you're tempted to publish it, and get working on a kick-ass blog post that will actually deliver results for your business.

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