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Tuesday, June 2, 2009
Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers. The Basics.
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Wednesday, January 9, 2008
To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. See your site through the eyes of a (search engine) spider with this free tool.
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Monday, July 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses. Conclusion.
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Thursday, July 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.
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Tuesday, April 21, 2009
But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Hubspot blog: LinkedIn's Little Secret: It's a Great Lead-Gen Tool. Step #3 - Post relevant content on groups.
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Tuesday, September 23, 2008
Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. However Mike disagrees and with good reason: HubSpot favors social media for demand generation. HubSpot’s inquiries from social media support Mike’s position. The goal is to build an audience rather than a database.
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Wednesday, June 9, 2010
However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Facebook Marketing Tools. Connect with HubSpot
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Monday, August 16, 2010
Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Tools.
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Tuesday, July 7, 2009
I love branded content tools and applications. What is a branded content tool? Why create a branded content tool/app? Similar to content marketing , where a company delivers valuable, relevant and compelling information in order to position that company as a trusted expert, a branded tool uses data content to do the same thing.
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Tuesday, June 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Those tools are promising, but not mainstream yet.
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