Hubspot

JUNE 16, 2020

Let's talk about what you should do to optimize your page: Choose a featured Image — Featured images with an alternate text description tell Google what your image is communicating to the reader. HubSpot's blogging tool is a stand-alone feature and part of Marketing Hub Enterprise and Marketing Hub Professional.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

The Effective Marketer

JANUARY 17, 2012

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Blogging well is a feat all on its own.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. An example is with templates. The best of example of this, of course, is HubSpot’s Website Grader : The template/resource bundle.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? Don't have buyer personas in place for your business?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. Everytime I think I’ve mastered the full functionality of Ahrefs, I find a new feature that surprises and delights me. You can self-host or host your site via WordPress.com.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

APRIL 5, 2018

All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Want to get yourself some free advertising on Google ? I kid you not -- it's a real thing.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

DECEMBER 23, 2012

Don’t overlook Twitter as a way to attract customers to your business! The platform is consistently growing and improving its features to suit the needs of its users, staying in the game as one of the best social media tools in the world. The Business Blog Editorial Calendar Every Marketer Needs.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. Be a ruthless editor – business owners and product developers are passionate about their offerings. Develop content templates – sometimes it helps to develop a template for creating new content.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. Don't have buyer personas in place for your business? Step 2: Create your blog domain.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

MARCH 10, 2014

And hey, if you ever need help, that''s exactly why we created the free Blog Topic Idea Generator ! 4) There''s More to a Successful Blog Than the Content. There''s no question that quality content is critical to the success of a business blog, but at the same time, it can''t thrive on quality content alone. Blogging'

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

APRIL 6, 2012

Creating easy-to-follow guides and templates for your various marketing assets like ebooks, presentations, etc. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. Do your ebooks have a consistent design that reflects your business' branding?

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. Free Download: Better Business Blogging in 2011. This 24-page ebook features tips and ticks from some of the world's best bloggers.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Online Marketing Institute

MAY 18, 2010

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Optinmonster

AUGUST 23, 2023

Additionally, look for features that fit your needs, like customization options and mobile-friendliness. You might also want a platform that’s flexible and can grow with your business. Remember to consider your budget too, as some platforms may have hosting and extra feature costs. Most business blogs prefer WordPress.org.

Marketing Management 52

Marketing Management Blogger Budget Programs Best Practices 52

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

OCTOBER 11, 2021

A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. Here are some blog layout best practices and examples to get you inspired. Create Article Page Template. And, you’ll save money.

Paid Search Agency 277

Paid Search Agency Companies RSS Ad Frequency 277

Hubspot

DECEMBER 28, 2012

We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! Once you download your free templates, you'll be able to create many of the following 11 different types of marketing emails with the greatest of ease -- and design proficiency! 5) Co-marketing Emails.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

APRIL 5, 2013

subscribers to your business blog). Try a different format (maybe a template or a webinar) and/or subject matter than the first offer you featured to see if something different tickles their fancy. Key Ingredients: Subscribers. 1-2 Email Messages. 1 Lifecycle Stage Status Change or List Enrollment.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Webbiquity

OCTOBER 10, 2012

” The plugins below provide various levels of functionality, customizability, price, popularity and other features. We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” ” – All Blogging Tips.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Hubspot

JUNE 20, 2012

Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. After you read this post, there is absolutely no reason you can't blog every single day , and do it quickly. While not necessary, some great bonus features of a great _ are _, , and. The time for excuses is over.

Template 28

Template SERP Sample Custom Publishing 28

Hubspot

SEPTEMBER 15, 2011

Consider creating custom templates for your company that your employees can use for their personal Twitter accounts as well. Connect your blog to Twitter. If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. A/B Testing Marketing is a business science, meaning it includes a bit of psychology. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Hubspot

SEPTEMBER 17, 2018

One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Image Credit: Hubspot Customer Success Story Featuring Parlor Skis. Live Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 28, 2016

Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. October 24, 2016.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

CoSchedule

FEBRUARY 27, 2023

That’s where these templates come in. Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Download Now Marketing & Business Blog Examples 1.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Moz

MAY 6, 2019

The head terms you choose should align with the topics that you want your business and website to be known for and build authority around. And why should you focus on long-tail keywords for blog post titles? In this example, the blog post title explicitly tells you that you’ll be reading about how to create an infographic.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. If this is the case, you probably wouldn’t want to feature a CTA for an offer on that topic. Well, I don't blame you!

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

NOVEMBER 19, 2020

And that value is "meaningful content or features, such as additional information about price, purchasing location, or product category.". Planning starts with a well-documented blog strategy, which you can dive into in our Business Blogging Course. An infinite scrolling feature can reduce a website's bounce rate.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

OCTOBER 24, 2012

We've talked a lot in the past about how to create buyer personas -- you can read a comprehensive guide to conducting the research here , and download a free template to fill in that research and actually compile your buyer personas here. That means if you haven't developed personas yet, now's the time. Instead of just. telling you that.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Hubspot

SEPTEMBER 24, 2019

We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses can use to make the most of Facebook marketing.

Paid Content 78

Paid Content Facebook Tips Work Management 78