Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Content marketing technologies also enable marketers to reach and attract a worldwide audience that is actively searching for information in the specific industry where you are particularly suited to provide advice.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Biznology

APRIL 10, 2013

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Here are 5 quick tips to help you create and curate sharable content for your customers. Disney Pixar.

Tips 80

Tips Curation Internet Marketing Content 80

Scoop.it

JUNE 15, 2023

While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation. Today, let’s break down what content curation is and how you can leverage it to improve B2B lead generation across the board.

Curation 74

Curation Lead Generation Lead Scoring Lead Ranking 74

Hubspot

MARCH 31, 2011

Chapman, author of Content Rules , joins us for another episode of Inbound Now ! is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. In the show we talk about: Why producing content for your market is more important than ever.

Curation 28

Curation Business Content Inbound Marketing 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Recycle as Much as You Can.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Of course, a steady stream of crappy content won’t attract a large or loyal readership. To be sure, a thoughtfully written business blog can generate leads (and sales).

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. There is a lot more content that comes in as well beyond the Featured sources. In other words, we curate the content, but don’t own it.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Webbiquity

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

PureB2B

AUGUST 21, 2016

You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. Syndicating your content is one of the many ways to boost your reputation and enhance your visibility.

Tips 48

Tips Content Cable Thought Leadership 48

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). The ease and cost savings associated with regularly publishing optimized blog posts over paying an SEO company to optimize static websites are difficult to ignore.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

DECEMBER 22, 2010

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. This [content marketing] is a problem across the board for B2B marketers as reported by the same study – the largest challenge is “producing the kind of content that engages prospects and customers” (36% of respondents). Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. But does that mean there are no standards—or at least guidelines—that help people create quality content? Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Definitely not.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Convince & Convert

AUGUST 6, 2013

Sometimes it’s about operationalizing their content marketing strategy. And many times, it’s fixing disjointed content and community management practices. In other words, in order to fix many of these challenges, you need a social business strategy that can stand the test of time and change organizational behaviors.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Writing on the Web

JUNE 11, 2010

Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content. They come to the content community to find information on particular topics of interest to them.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

APRIL 3, 2013

Related posts: Blog Writing: 5 Tips to Break a Blogging Rut. How Blogging Is Like Playing Tennis. Punk Chihuahua Reveals 4 Secrets to Better Blogging. Content Curation: How to Become a Thought Leader. Blogging that Makes Sense: Mind Your P’s and Q. (Photo: Wikimedia Commons ).

Curation 100

Curation SEO Keywords Social Media 100

LEADership

JANUARY 7, 2014

Your business blog must incorporate these essentials; and it is not difficult to do so today. The technology and blogging platforms available are inherently very powerful in themselves. Interesting, relevant content presented in an engaging manner will then ensure good readership. I know how hard it is with my blog!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Example Here’s mine: 25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!)

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Hubspot

NOVEMBER 10, 2014

In the online world, it has everything to do with creating the right content. So if you want to cultivate a fanatical fan base, follow these tips and techniques in your content efforts. Check out this blog post.). Buffer’s blog has a distinctive image style. It makes their content recognizable and appealing.

Merchandising 28

Merchandising Practices Best Practices Amazon 28

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. The Paparazzi Business. 3) LearnVest.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. Why blogging is worth your investment. There’s (almost) no traffic without content marketing.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. Configure Your Blog. Reading another blog article.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

DECEMBER 13, 2010

Marketing Takeaway: Turn blogging into a life routine by working on specific topics that will improve your ranking in search results. Find Content Ideas Wherever You Go. By making blogging a life routine, you will come across creative content ideas much more frequently. Free Ebook: Better Business Blogging in 2011.

Work Management 28

Work Management Curation Hubspot Paid Search Agency 28

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. And we need a lot of them!

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. Asking your entire organization to get involved in the process of content creation eliminates the need for hiring an army of professional writers. So what are some actions for your content creation plan?

Generation 28

Generation Leads Lead Marketing Qualified Leads 28