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Buzz Marketing for Technology

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH: A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And you should keep doing them.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. Related posts: How important is real-time data?

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” The reason is quite straightforward. And as always, I’d love to here your thoughts.

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Personalizing With Purpose

Buzz Marketing for Technology

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Consider financial services as an example.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. But don’t try to change everything at once.