B2B Marketing Traction

JUNE 7, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. Mike Schultz and John Doerr, authors of the book Professional Services Marketing , state that marketing has the ability to “engage potential customers, increase the close rate, increase revenue and increase affinity with employees.”.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Boring colors, conservative design, staid business copywriting, boring details about your product or service. Do have some personality.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. At the trade show, Joe sees a brief demo of the product and asks for more information. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. In real life, you may choose to calculate separately for each product or service, as each may have different variables. How much should you spend on your business-to-business (B2B) marketing budget?

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 11, 2009

In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. As an example, let’s say a visitor comes to a site about a manufactured product. How can you make a difference?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. As an example, let’s say a visitor comes to a site about a manufactured product. How can you make a difference?

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 9, 2009

I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

SEPTEMBER 20, 2013

In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy. Domino’s committed to improving its product, and as a result its financial results increased significantly in the very next quarter while competitors were seeing a 2% decline.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The marketing life cycle can relate to a product, service, or an entire company. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

DECEMBER 26, 2012

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. Scarcity – Make sure you tell people what’s unique about your product or service and what they will lose. Credibility – Have others introduce you as the expert.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when the product idea is just a seedling in your brain and soul. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Be interesting.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

JULY 19, 2013

Customers line up for new product releases and even tattoo the brand’s logo on their body. ” I assume Faw’s mention of enchantment in the article comes from Guy Kawasaki’s book, Enchantment , which I haven’t read – yet. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

OCTOBER 21, 2011

Define the Problem – your whitepaper should include a detailed description of a problem your product/service solves and perhaps the history of how and why the problem developed. Still no mention of your product.). For more details about writing whitepapers, buy Michael Stelzner’s book. What is an option now?

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

JANUARY 11, 2012

Chan Kim and Renee Mauborgne take this a step further in their book Blue Ocean Strategy. Companies that find their blue ocean of opportunity (bypassing the bloody red ocean of competition) can do so by looking at applying their product or service to non-customers. It’s up to you to tell them.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. Choosing the better technology would make our product superior, right? The reasons?

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I wrote about the book in my previous post, Trust, Get It, Measure It, Grow it Online or Offline.) I hate fear-based selling.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 5, 2012

If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

AUGUST 2, 2013

The book has some great ideas, including: #1 “Solutions” are boring (Ann Handley). #2 I was surprised at how much has already been written about this. Lee Odden of TopRank Online Marketing wrote the B2B Marketing Innovation eBook: We Can Do It! with Marketing Profs. 2 Create engaging content (Michael Brenner). #5

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 6, 2011

In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. . “Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. Associations like the Independent College Book Association has benefited from this model. Increase in number of shows and therefore competition for your prospects’ attention.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. Associations like the Independent College Book Association has benefited from this model. Increase in number of shows and therefore competition for your prospects’ attention.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

APRIL 2, 2012

That’s because if you use some of the ideas I mention below, the actual production of each of your blog posts may not require research beforehand! Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MAY 4, 2010

What products and services do they have that we do not? Blue Ocean Strategy first emerged as a book written by W. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What markets do they serve that we do not? How are they positioned? What is their strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

MARCH 1, 2010

I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. For OEMs, it’s important to focus on end-users of product as well as OEM customers. The keynote speakers were outstanding. Use ring-fence investing on key growth initiatives.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. A new outcome might be to “Get X number of followers on Twitter.”.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 23, 2011

In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. The book was about how social media was emerging as a marketing channel that sellers needed to pay attention to. Citizen Marketing and Social Media. And B2B marketers who focus on a niche will have an easier time of cutting through the noise of online content.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100