Trade Press Services Newsletter

APRIL 4, 2024

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 105

B2B Case Study Case Studies Content 105

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. However, Jonah reminds us that sometimes sending one more case study or pushing out one more paid ad won’t be enough to move the needle. Alleviate Uncertainty.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. In many cases, your screen can also be covered with a Google Shopping ad. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 92

Examples Product Work Management Marketing Management 92

Content4Demand

MARCH 14, 2019

Rocking a “Big Rock” E-Book. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand. You can access the full presentation here.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The videos provide high value with simple, low-cost, no-frills production. Grow your social proof with case studies. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a day. Per the case study, “Interactions’ partnership with Kiwi.com will continue to grow and evolve as Kiwi.com’s business does.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Convince & Convert

SEPTEMBER 9, 2014

A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products. » Social Media Case Studies' Also, I find her hilarious and her favorite classic arcade game is Tetris. Read the whole entry. »

Promotion 141

Promotion Case Study Case Studies PR 141

Online Marketing Institute

AUGUST 17, 2018

They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. Then, it simply asked them to write unbiased reviews of its products. Leesa Leesa is an online store that sells mattresses and bedding accessories.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Valasys

NOVEMBER 29, 2018

The Challenge #1: Ensure that each appointment that got booked, signed a learner onto one of the Apprenticeships or NVQ’s provided. The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. Undertaking the assessment of ongoing product knowledge. Challenges.

Case Study 40

Case Study Case Studies Studies Work Management 40

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies.

Organization 52

Organization Marketing Management RFP Barriers 52

Act-On

FEBRUARY 16, 2024

Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations. As you work to nurture leads, consider asking for input about your products or services. You can now use that feedback during product iteration and updates. Ask for feedback.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. He based everything he did on empathy – having empathy for both customers and employees and listening how each felt about the use of LEGO’s products.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Content4Demand

FEBRUARY 7, 2020

But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.” The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. 24-16, 2020 — are still available.

Case Study 54

Case Study Case Studies Studies Work Management 54

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. B2B segmentation in practice: A case study. Some businesses require simple book-keeping whereas others require a full blown accounting and forecasting package. Contrast this with another experience. Let me introduce Sage.

Case Study 120

Case Study Case Studies Segmentation SME 120

Televerde

JUNE 7, 2021

Rather than having products presented to them, shoppers now take a proactive approach to finding solutions to their problems. With countless information available at their fingertips, people conduct their own research and determine what products and services best meet their needs. 5 Insightful Books on Sales and Books on Marketing.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. Plans for content on your content calendar that are brand specific to ensure positive results for your brand’s name and any products. Such a scenario could be a windfall for content, including blogs, case studies, and videos.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • 60% of people say they have been “inspired to seek out a product” after reading content about it. ” • 70% of buyers would rather learn about a company through articles than through an advertisement. •

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. So yes, coffee does equate to productivity. ” a book that breaks down the business-startup blueprint into six key steps.

Product 120

Product Planning Work Management Marketing Management 120