ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Contently

DECEMBER 21, 2022

May was a copywriter working at the Montgomery Ward & Co., Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

ClearVoice

APRIL 27, 2021

In his book, Blink , Malcolm Gladwell describes the benefits and beauty of ‘thin-slicing,’ which he defines as a skill used by writers to sift through vast databases of information in order to produce a write-up that is digestible and motivating for readers. Not the details of the product or the name of the product or even the price.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 92

Examples Product Work Management Marketing Management 92

DivvyHQ

OCTOBER 28, 2022

But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Content marketers love words, so they're usually avid readers. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. Scare them into buying our product? Mixmax is an app that accelerates productivity.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Every company has a story to tell.

Product 206

Product Paid Search Agency Planning Storytelling 206

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 67

Product Tips Work Management Digital Marketing Funnels 67

Hubspot

SEPTEMBER 24, 2018

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. Today, the book is widely considered the foundation of direct marketing. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,” wrote renowned ad man, David Ogilvy.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. Businesses and organizations don't sell products. Quizzes, surveys, polls, calculators , e-books, interactive graphs and videos -- all these can help your content stand out. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Biznology

AUGUST 27, 2014

Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Check out this simple list of copywriting rules for maximizing the effectiveness of your content. Not a copywriter? Most copywriters don’t adhere slavishly to a specific formula in their content.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Be sure to include your customers’ feedback verbatim, as this can really inform any copywriting changes you make during the implementation stage. This can include making adjustments to your product’s usability.

Business 360

Business Template Customer Satisfaction Analysis 360

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Documentation or product development groups.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Anyword

JULY 14, 2022

Meet Anywords new “Documents”, your one-stop-shop for our AI copywriting tools. Now you can generate data-driven copy and use our basic copywriting formats all in one place, providing you with even more flexibility. Book a demo to get a taste of what Anyword is all about. Login and get started!

Copywriting 97

Copywriting Content Template Facebook 97

Delivra

OCTOBER 10, 2018

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results. White should be an essential addition.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

sagefrog

FEBRUARY 14, 2024

In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. Let’s break down why behavioral science is essential to good marketing and how the strategies in this book can be utilized. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects? What are they missing?

VALS 69

VALS Communities Copywriting eCommerce 69

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. However, these are also typical (text-book-like) answers. Copywriters need to watch out, but…. Definitely not.

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects? What are they missing?

VALS 55

VALS Communities Copywriting eCommerce 55

Biznology

JANUARY 6, 2020

Nancy Harhut is the Energizer Bunny of B2B copywriting. He was prepared—actually read my book ! Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Bannerflow

MARCH 18, 2021

Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. And since we have a large library of romantic books, we thought it would be fun to play with that idea and show our thousands and thousands of titles. While, the book covers and brand elements we had in our brand library ready to use.

Display 98

Display Advertisements Advertising Campaigns 98

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. the best price on a product or service . a local business .

Design 214

Design Work Management Marketing Management Planning 214

Heinz Marketing

AUGUST 27, 2020

Is he familiar with your product or service? Can he name the products that would solve his problem? . The state of awareness is his level of knowledge about your product / service, and how the product / service fits his needs. Product Aware. Showing products, prices or features will not attract his attention.

Marketing Management 124

Marketing Management B2B Copywriting Forrester 124

Content Standard

AUGUST 30, 2017

Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. Don’t base your copywriting on what you believe your audience wants. Base it on what they tell you they want.

Copywriting 54

Copywriting Top of Funnel Content Marketing Paid Search Agency 54

Martech

OCTOBER 9, 2023

Check these resources: If you don’t already have a good background in psychology in marketing and behavioral science, start by reviewing Cialidini’s own thumbnail guide to his seven principles of persuasion , or read his landmark book, Influence: The Psychology of Persuasion. This is what good copywriting is all about.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Anyword

APRIL 27, 2022

Every copywriter has been there. But no matter how you think of it, writer’s block is a supreme waste of time, particularly for a swamped copywriter. Copywriters can let AI give them the inspiration that gets them past the barrier. In the case of copywriters, it might be that there’s too much to do in too little time.

CTR 52

CTR Copywriting Tools SMS 52