Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Martech

APRIL 22, 2024

Personalize your email content: Craft personalized and relevant email content that speaks directly to the needs and challenges of your target audience. Set up automated email workflows that deliver timely and personalized content to nurture leads through the sales funnel. Tone) Keep answers simple.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SalesIntel

SEPTEMBER 6, 2023

If you aren’t personalizing your outreach it’s time to start. Personalization is an extremely powerful tool for getting prospects to engage with you. This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way. The reason? – Epsilon 90% of U.S.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Vision6

AUGUST 9, 2021

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. Book a free demo today.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Vidyard

FEBRUARY 2, 2021

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Subject lines with the word “video” in them are 5x more likely to get opened and 8x more likely to get a response.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. We achieved an open rate of 76%. Our reply rate was 26%, and the positive reply rate was 15.6%.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Vidyard

NOVEMBER 11, 2020

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Subject lines with the word “video” in them are 5x more likely to get opened and 8x more likely to get a response.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them. Days of the week.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Hubspot

JULY 31, 2017

That includes things like email personalization, a global presence, and seasonality in our marketing. It started out simply enough -- we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. Let’s kick the personalization up a notch.”.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

SmartBug Media

DECEMBER 14, 2022

74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z. percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. HubSpot is always on the lookout to help their sales reps book more meetings. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

DealSignal

APRIL 17, 2024

Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO? Personalized User Experience Efficient Sales Funnel Enhanced Customer Insights Increased ROI In Conclusion AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

TaylorMadeIn KEW

MAY 27, 2018

25 th May has now come and gone, and in the run-up to GDPR implementation we’ve all been bombarded with opt-ins/opt-outs and updated privacy policies from every company who might hold our personal data. Sure, it’s been shown that personalised emails, for example, have a much higher open rate. Photo by Caju Gomes on Unsplash.

B2B Marketing 69

B2B Marketing Personalization B2B Paid Search Agency 69

SmartBug Media

AUGUST 30, 2021

Whether you’re creating a top-of-the-funnel marketing email or a bottom-of-the-funnel sales email, selecting the right sender can make all the difference in increasing your email open rate. Because cold emails are all about fostering personal connections with prospects, the email should come from a specific person within your company.

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Whatever you decide, be sure to add personalization and strong CTAs. Then track the open and click-through rates to see which emails generate ROI.

Template 132

Template Email Marketing Blast Campaigns Planning 132

ConvertKit

SEPTEMBER 22, 2020

Methods to help ensure that the person sending the email is who they say they are. Opens are tracked using an invisible pixel embedded in the email. If the pixel is “loaded”, an open is logged. Open rate is typically calculated by # opens / # deliveries. Click rate. Blocklist.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. higher open rate than those that aren’t.

Personalization 100

Personalization Brand Identity Branding Planning 100

Martech

SEPTEMBER 29, 2021

Personalizing your business. Business audiences respond to branding and personality, in part because B2B businesses now market on social media, like consumer brands. On LinkedIn, marketers can emphasize personal connections by showcasing individuality. “I Watch for inflated email open rates now that iOS 15 is out.

Linkedin 123

Linkedin B2B Conference B2B Sales 123

SendX

MAY 6, 2021

Contact or webforms are a series of fields that website visitors can fill in to pass over data or personal information to a company. Aside from this, it’s fairly difficult to know what makes web forms work - or not - as the only indication of their effectiveness is measurable only by the delivery rate and success of the email campaign.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. You might also segment your list by company size, job title, or geographic location to create more personalized content that speaks to the unique challenges and opportunities of each segment.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Content4Demand

NOVEMBER 16, 2021

In this exchange, Nirosha details how intent data can help content marketers identify areas of interest, clustering topics by audience, the emergence of person-based marketing and some unexpected ways to apply marketing insights. Specifically, OneLogin increased its email open rates by 60% and doubled its email reply rates !

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Televerde

APRIL 25, 2022

In fact, the average email open rate is only 19.8%. You can start by editing the “from” line since 45% of internet users don’t open emails from unknown senders. You can start by editing the “from” line since 45% of internet users don’t open emails from unknown senders.

Touchpoints 109

Touchpoints Open Rate Sales Qualified Leads Email Marketing 109

SmartBug Media

APRIL 27, 2022

Not only can text messages reach on-the-go consumers, but it’s also a highly personal, direct form of communication. Even using a channel such as email, which has an open rate of 25 percent for B2C , the open rates tend to be really low compared to text messages, which have an open and response rate of 95 percent.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. Get Personal, Get Noticed. If your email is going to get noticed, it had better be relevant and even better—personal.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. However, our deep dive on sales activity suggests that salespeople are starting to book more meetings.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Contently

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. Microsoft wanted to track the performance of their content beyond clicks and open rates to determine if reader engagement was dependent on where they encountered the content.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Vision6

DECEMBER 1, 2022

It’s the first step in getting people to open and read your emails, so I know you want to get this right. Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. Time to celebrate, join us for our grand opening sale!

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Sending to smaller sub-sections of your email database allows you to deliver more targeted messages which leads to higher open rates. Personalization.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Varicent

MARCH 12, 2020

I cover this in more detail in my free book The Measurable Lead Model. Is a low volume bad, or is that rep personalizing content for high value accounts? Activity interaction: this is a fairly common marketing metric, i.e. emails opened. Was the response an out-of-office, an unsubscribe, call me in 6 months, or booking a demo?

Top of Funnel 69

Top of Funnel Sales Qualified Leads Advertising Funnels Lead Ranking 69

Zoominfo

OCTOBER 5, 2021

It’s one thing if you’re sending a personal email — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked as spam before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them.

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100