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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How newsjacking can lead to more sales and a growing business. In This Episode.

PR 319
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Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Thankfully, David Horsager is here to save the day by discussing his latest book, “The Daily Edge.” Why “to-do-list-itis” leads to burn-out and how you can break the habit. “When we can just focus, that focus really leads to great things.” In This Episode. ” —@DavidHorsager.

Skype 154
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The Pros of Living through a Coronavirus Crisis

Biznology

Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day. Starting this week, we have begun hosting virtual happy hours with friends and family using Zoom Video, Google Hangouts or Skype. Most of all, similar to the book titled Slack.

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8 Ways to Create High Performance Lead Forms

Outbrain

The importance of lead forms for generating high-quality leads and eventually closing sales cannot be overemphasized. Businesses that use high-performance lead forms can collect relevant information about prospective customers, which allows them to make follow-ups and potentially convert them into paying customers.

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Why Failing Fast Is Stupid in Social Media

Convince & Convert

As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. ” Being in a state of awareness leads to a plan of action and is an invaluable skill on the road to becoming a social pro.

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The 2019 Video in Business Award Winners

Vidyard

Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

How a well thought out toolkit leads to a profitable celebrity endorsement. Why “building awareness” doesn’t always mean “pushing sales” How non-monetized programming can lead to organic engagement that beats paid social. If you could do a Skype call with any living person, who would it be?