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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Book Giveaway!

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. All these questions will be answered in Jonah Berger’s new book Contagious: Why Things Catch On. ” We’ve said this on the show before: the action of liking a brand on Facebook is a trailing indicator of relationship , not a leading indicator of relationship. Listen Now .

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The RSS feed is: [link]. Most of its employees are only on the books for 90-120 days, but corporate can’t just cut those seasonal professionals out of the social scene because, as Scott says, “ Our people are our brand. This is a cool idea, but we should be careful about where it leads. Listen Now .

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Ebook - An ebook is an electronic version of a printed book. Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. RSS Reader - An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds.