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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. Why authentic employee advocacy is an important part of any company’s social media plan.

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How Publix Loves Their Customers in Social Media

Convince & Convert

How centralizing a chain’s social media leads to deeper connections with customers. How promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocates. Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. 6 things you need 2 incorporate into your social media plan. Here's some of Jay's work. Killer stuff!

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Is Social Conversation a Myth?

Convince & Convert

I use skype and gchat regularly. Are they not “social media&# tools? They’ve been around for a long time but I’d still consider them social media where conversation occurs. Basically, it’s ok to be the Linda Richman of the ‘conversation’ Facebook is neither a face, nor a book.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. I find Kindle to be easier and better as a book device. Movies, books, music, etc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. applications like Facebook, Twitter, Skype, etc.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Skeptical of the analogy? Facebook’s COO said that email was probably going away. So is email immortal? How can I help you?

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