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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Information – How to give the consumer the best information to help them buy.

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How to Create a Wikipedia Page for Your Company

Hubspot

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google. Create an account.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs.

Copyright 113
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Best Practices for Fact-Checking AI-Generated Content

Contently

Fact-checkers rely on sources to validate information, facts, statements, etc. Your list of reliable sources might include media publications, databases, industry associations, journals, published books, etc. Wikipedia, for example, should never be a source of validation for a fact. Stay informed!

Practices 151
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ChatGPT: A marketer’s guide

Martech

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field.

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How your enterprise social platform enables the information marketplace

Biznology

Photo credit: Wikipedia. To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Well, good luck with that.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. Get a quick introduction to cognitive biases from Wikipedia.