Writing on the Web

MAY 27, 2015

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. 2015 Indie Excellence Awards : Accountability Leadership (Best Leadership Book 2015). 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015). Congratulations, Di!

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 14, 2014

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. Social media marketing.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

OCTOBER 4, 2016

If you write about a book you’re reading, then about a movie you saw, and then about how to use your business products and services, without tying them together with benefits to the reader, you are jerking your readers around. => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Some have already published books themselves (“Never again!” Not everyone should write their own book. Not everyone should publish and market their own book. For whom are you going to write your book?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. It’s not just about promoting your ebook, it’s about promoting YOU!

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

DECEMBER 17, 2014

But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. For example, I create and distribute a newsletter called Biz Book Nuggets (if you haven’t subscribed, you can sign up in the upper right corner of this page.) I often read 2-3 books at a time.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

JANUARY 9, 2014

Find out what other books have been done. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Information, inspiration, entertainment – what’s compelling? For whom are you going to write your book? You can then write a follow-up book or create a series.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

JANUARY 8, 2014

Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. About Expert Ebooks Books Content Marketing E-Books Attracting Clients expert ebooks' Not only that, but they are in love with their own point of view. I say this with appreciation and understanding, really.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

JULY 16, 2014

For us, Content for Coaches , this is divided like this: Book notes – I often read 2-3 books at a time. Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JULY 3, 2014

If not, you can begin receiving BizBook Nuggets – Book Notes for Busy Leaders. This newsletter includes insights gathered from all the business books I read. Since I’m taking notes while I read, sharing them with you will: Suggest books you might want to read yourself. Are you signed up for my monthly newsletter?

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

FEBRUARY 5, 2014

His bestselling book Thinking Fast and Slow is written (and priced) for readers, not academics. But pay attention to the quality of information you get online. About Expert Ebooks Content Marketing E-Books Getting Read On Writing Better Attracting Clients expert ebooks' No, he does not. Here are a few tools you can use.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media).

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. There are many good books out there on writing. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. But avoid the hype of sales clichés. Be best of breed.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JUNE 12, 2014

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Let’s face it, there’s a lot of information to read on the Web. => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

AUGUST 25, 2016

It should include tips and information that invites your prospects and clients to take action. In Dan Hill’s excellent book Emotionomics. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers.

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

JULY 8, 2015

According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But not all recommendations (and ratings) will yield the same results. a 40-year-old software developer,” or, “R.M., a middle-aged successful blogger.”

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

AUGUST 26, 2014

You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Insight inspires originality. Know your customers.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JUNE 3, 2010

Content Marketing: Treat Your Information Like a Product. Content Marketing: You mean give away information without a pitch? Tags: Blogs We Love Content Marketing E-Books Online Marketing blog commenting content marketing tips ebook tips. Related posts: Content Marketing Institute Teaches How to Market with Content.

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

JANUARY 11, 2011

In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. Every time I read a book these days, they are full of stories.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I’ll send you more of my propaganda/information.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. 6 Principles of Quality Content.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

SEPTEMBER 4, 2015

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan. Do you struggle with the creative process of writing blogs ?

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. 5 Tips to Prevent TMI (too much information). I see it everywhere – blogs, email, newsletters. But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

AUGUST 29, 2012

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. So how do you keep them on your site to read your stuff? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 31, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JULY 9, 2014

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I suggest writing an informal message using the personal pronoun “I.” But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. What about you?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

AUGUST 13, 2014

Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. Quite frankly, even if I were an analytical type and lived and breathed numbers, I still would have to make some decisions based on intuitive judgment about where to spend my time and money. Phone calls and lead generations.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

FEBRUARY 3, 2014

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. Here’s why.

Buzz 100

Buzz Communities Course Promotion 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. But unless you know what your audience wants, you’re shooting in the dark.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

SEPTEMBER 24, 2011

Here’s a recap of some really key nuggets from this book: Before you write one word, you must first: Know your objective. Contact you for more information? I want to give you this simple 5-step blueprint for writing web copy that sells , as explained in the Velosa book , so stay tuned. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. &# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. testimonials. analyst support. proof points&#.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 19, 2011

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Information should be simple and straightforward – yet cleverly composed to stand out. Use your words to carry information, ideas and build relationships with readers by speaking their language.

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

JUNE 7, 2010

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. If you blog about a book you’re reading, then a movie you saw, and then about how to use your business products and services, you are jerking your readers around. There will be an order.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

OCTOBER 18, 2010

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Information passes to the brain through the sense organs. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 3, 2010

I think she has valuable information to share with you. Blog to Book: Raise Your Hand in the Blogosphere. Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching. It’s time for you to start earning the coaching fees you deserve, no?

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Content Rule #2: Insight inspires originality. Know your customers.

Rules 100

Rules Content Digg Press 100