Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Guest post by Alain Glaeser. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Adobe Experience Cloud Blog

NOVEMBER 5, 2013

Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. In my book, I discuss the three major categories of detractors: Hear Me’s, Reputation Terrorists, and Competitive Destroyers.

Word of Mouth 48

Word of Mouth Social Media Rules Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 5, 2015

One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. As a marketer, I was familiar with the term ‘Word of Mouth Marketing’, and had heard it was effective, but I have never really thought of how to apply it in my own campaigns.

Word of Mouth 48

Word of Mouth B2B Thought Leadership Thought Leadership Ad Exchange 48

Hinge Marketing

JULY 30, 2015

Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. As a technology services firm, you’re probably always looking for ways to acquire new clients.

Word of Mouth 48

Word of Mouth Service Thought Leadership Business 48

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. The company has sold upwards of 250 million books over the last two decades. When I think about what really contributed to that, I see it as part of our core value proposition.”

Loyalty 110

Loyalty eCommerce Buzz Paid Search Agency 110

Marketing Craftmanship

NOVEMBER 22, 2023

Each issue involves a frustrating hunt for timely information of genuine interest. When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his publicity tour will result in higher hourly rates.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Marketing Insider Group

MAY 13, 2020

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. Deliver the kind of short-term and long-term information that will make your CEO see you as a valuable member of the team. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Vision Edge Marketing

MARCH 3, 2020

The Circle of Traction framework in the book provides really, really specific direction and guidance of how to do that. Of what, you know, what is going to drive demand, what’s going to drive you know, lower marketing costs because you have word of mouth. What can drive higher marketing costs because of word of mouth.

Word of Mouth 143

Word of Mouth Paid Search Agency Work Management Digital Transformation 143

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. By auditing your customer service and regularly making enhancements, you’ll gain valuable word-of-mouth referrals from happy business owners.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Contently

MARCH 23, 2023

Improves brand reputation: When customers have a positive experience, they are more likely to share their experience with others, leading to positive word-of-mouth marketing for the business. Stay informed on the latest content trends and marketing strategies.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. Word of mouth can have a snowball effect, bringing in new customers and contributing to organic growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method. The Culture Code.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. What is a Talk Trigger? Image via Mailchimp.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information).

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Marketing Insider Group

JANUARY 21, 2020

Your initial customer research should inform you about what your customers actually want. And this word-of-mouth marketing can be more powerful and have a bigger and longer-lasting impact than any type of advertising or SEO campaign. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Adobe Experience Cloud Blog

APRIL 6, 2018

Word-of-mouth is a powerful, largely unacknowledged force in most marketers’ success. Jonah Berger, a psychology professor at The Wharton School at the University of Pennsylvania and author of the books Contagious and Invisible Influence , thinks marketers should be much more proactive about grooming advocates.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Vision6

DECEMBER 17, 2023

Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. These can be e-books, webinars, and whitepapers. To get access, visitors need to drop their contact information. It is built on the basic principle of “word of mouth.”

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Contently

OCTOBER 14, 2020

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. 2000 was a newsstand of brochure-rich websites, heavy on information and light on fun.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. What is a Talk Trigger? This is talkable attitude done right.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

FMG Suite

FEBRUARY 2, 2021

The exchange of information established reciprocity , the foundation of relationships. 1454 AD, the Gutenberg Bible is the first mechanically printed book. Perhaps that’s why word of mouth is still one of the most trusted forms of marketing. 40,000 years ago, the oldest known cave paintings were created.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Hubspot

JULY 8, 2010

Want to use social media to generate word of mouth? Information and knowledge can be the basis for incredible chatter. This post was written by Dave Balter , founder and CEO of BzzAgent , and author of two books on word of mouth marketing. Want to get people talking? Bacon and eggs.

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

Martech

JANUARY 20, 2022

He added, “It isn’t just one source; it may be a booking or reservation API or some other data source that’s occurring in real-time that you’re going to need to tap into to bring those events in.”. If somebody is already booked rideshare, why serve up an offer for a rental car?”. MarTech registration is open! Grab your free pass now.

Ideal Customer Profiles 126

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 126

Marketing Craftmanship

MARCH 21, 2014

Each issue involves a frustrating hunt for timely information of genuine interest that has not already been provided to clients by another news source. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who’s joined the firm – are not a marketing necessity.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Ontraport

DECEMBER 3, 2019

In most learning environments, students absorb information on their own — in isolation. The added bonus to you as a course creator is that when students share their course achievements, they’re also building buzz and organically generating word-of-mouth marketing for you. Wrap your course into a compelling story.

Course 98

Course Word of Mouth Marketing & Strategy Customer Satisfaction 98

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

SmartBug Media

FEBRUARY 1, 2024

They can include personalized content, exclusive offers, and information that adds value to the customer experience. Increased Customer Lifetime Value (CLV) Using emails to inform customers about your brand and products can boost loyalty and increase sales. Transactional emails are just one type of customer retention email.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Marketing Craftmanship

APRIL 29, 2013

Each issue involves a frustrating hunt for timely information of genuine interest. When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his book’s publicity tour will result in higher hourly rates.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

B2B Digital Marketer

MARCH 30, 2023

Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011. The subsequent book tour put him on stage, a place Jay decided he liked very much indeed. It took off. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Marketing Craftmanship

NOVEMBER 9, 2018

Each issue involves a frustrating hunt for timely information of genuine interest. When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his book’s publicity tour will result in higher hourly rates.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Walker Sands

OCTOBER 14, 2021

To help us become masters of persuasion, we recently hosted best-selling author and world-renowned expert on change Jonah Berger at our annual Just a Book event, where he discussed key takeaways from his newest book “The Catalyst: How to Change Anyone’s Mind.” One way to overcome reactance is to start with understanding.

B2B Marketing 52

B2B Marketing Paid Search Agency Barriers B2B 52

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50