Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 50

Consulting Budget Programs Work Management Ideal Customer Profiles 50

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Webbiquity

MARCH 30, 2024

By focusing first on understanding your target buyer, and where they look for information, you can avoid wasted time and effort during the critical business launch phase. Free Consultations A rather canny way to start spreading the word about your new business is to offer free consultations to potential clients.

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. Robert Rose is the Chief Strategy Advisor of the Content Marketing Institute and the CEO and Chief Strategy Officer of The Content Advisory , a content marketing consulting firm.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. However, the authors note that the methodology described in the book can be used for selecting any information technology.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

OCTOBER 22, 2023

Phil Barden is the Managing Director UK of DECODE Marketing , a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Decoded is one of several books that address the vital psychological aspects of marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.)

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

B2B Marketing Directions

OCTOBER 16, 2022

Behavioral science (primarily in the form of behavioral economics) provides a set of principles that enable marketers to better understand how people process information and make decisions. In 2017, she cofounded HBT Marketing , a consultancy that specializes in applying principles of behavioral science to marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Webbiquity

MARCH 2, 2017

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. ” What they do want is consultative guidance, especially when it involves co-creating unique value. .” It’s all a few clicks away. Deb Calvert. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

B2B Marketing Directions

JANUARY 21, 2023

The popularity and use of ABM have been growing steadily since it was introduced by the Information Technology Services Marketing Association (ITSMA) in 2003. A new book by Bev Burgess and Tim Shercliff fills this critical need. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Heinz Marketing

JANUARY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. Below is a list of books on my reading list with a brief synopsis. You can only go up from here!

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

B2B Marketing Directions

MARCH 19, 2023

That's one of the main themes of Christina Inge's new book, Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Kogan Page, 2022). Inge is the founder and CEO of Thoughtlight , a technology consulting firm and marketing agency that specializes in digital marketing and analytics strategies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ethics Analytics 40

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) 4 Patrick J.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11 Jones EyeMail Inc.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

B2B Marketing Directions

JUNE 11, 2023

Analysts, consultants, and other marketing pundits have responded to this need by developing models that attempt to describe the B2B buying process, which is now frequently called the B2B buyer journey. The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. In Chapter 02 of the book, Ms.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 6 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 69.39

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Biznology

MAY 18, 2021

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Consulting 197

Consulting ROI Conversion Organization 197

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

SmartBug Media

MARCH 15, 2019

As a professional services provider, it can be hard to dig deep into the latest and greatest marketing information. That’s why I put together a list of books—highly recommended by my team here at SmartBug Media™—to help guide your referral and customer-centered marketing efforts and help you get more clients and grow your business.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 9 Chuck Brooks Brooks Consulting International Contact Chuck Brooks Score: 39.64

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Webbiquity

AUGUST 26, 2021

Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. The goal of that landing page is to: Visually capture the visitor’s interest; Concisely convey valuable, compelling information; and.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. Consulting firms posted a median annual growth rate of 9.3

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

APRIL 22, 2024

Dig deeper: It’s time to turbocharge our path to email innovation Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Personalization: Tailor your emails to each recipient by using their name and relevant information. Here are four effective email tactics: 1.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

B2B Marketing Traction

APRIL 21, 2015

It is often a lengthy process, requiring a lot of information. As long ago as 1991, author Geoffery Moore pointed out that the number one reason buyers choose a technology is peer reviews in his book Crossing the Chasm. For more information, read my previous post about this. ). They want to keep their job. Some Rights Reserved.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

Marketing Insider Group

MAY 24, 2023

You can also discover linking opportunities and exclude unnecessary information. Also, use this advanced Google search with the site:[site.com] function to search for specific research and statistics on other sites rich with information. How can you find recent statistics and information? Image Source: Zyppy 5.

Search Marketing 293

Search Marketing Google Optimization Tips 293