ClearVoice

APRIL 27, 2021

In his book, Blink , Malcolm Gladwell describes the benefits and beauty of ‘thin-slicing,’ which he defines as a skill used by writers to sift through vast databases of information in order to produce a write-up that is digestible and motivating for readers. This will hopefully inspire readers to make changes. Click To Tweet.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. Surprisingly, a lot.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Hubspot

SEPTEMBER 24, 2018

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. Today, the book is widely considered the foundation of direct marketing. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,” wrote renowned ad man, David Ogilvy.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right? While you’ll have to read Carla’s book in its entirety (it’s a quick read) to learn all the details, you can start the process today.

Business 317

Business CMO Copywriting Creativity 317

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Create an information design. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Create an information design. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

Biznology

AUGUST 27, 2014

Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Check out this simple list of copywriting rules for maximizing the effectiveness of your content. Excited about sharing new information? Not a copywriter? SEO copywriting. Use a formula.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. Users don't read but scan the information online. Quizzes, surveys, polls, calculators , e-books, interactive graphs and videos -- all these can help your content stand out. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely. The Art of Copywriting: How to Write Better Captions that Get Engagement.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Tell us about Copywriting Success Summit.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Convince & Convert

OCTOBER 1, 2013

Does the very idea of writing a book scare you? But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge. Still not convinced?

Thought Leadership 133

Thought Leadership Content Copywriting Internet Marketing 133

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Martech

APRIL 7, 2023

One is a personalized search assistant that helps people find information using plain text. SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform.

Product 111

Product Enterprise Management Copywriting User-Generated Content 111

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

SendX

JULY 1, 2021

With 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers willing to share their information to get personalized offers, why not take advantage of this marketing technique? Be sure to include your customers’ feedback verbatim, as this can really inform any copywriting changes you make during the implementation stage.

Business 360

Business Template Customer Satisfaction Analysis 360

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Do not miss this book!

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

sagefrog

FEBRUARY 14, 2024

For marketers ready to take their efforts to the next level, Nancy Harhut’s book, Using Behavioral Science in Marketing , stands out as a valuable resource, presenting complex concepts in an engaging and accessible manner. That’s exactly what Nancy Harhut’s book Using Behavioral Science in Marketing is.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

WriteSpark

APRIL 4, 2018

For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 69

VALS Communities Copywriting eCommerce 69

Content Standard

AUGUST 30, 2017

Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. Ad copy is just intrusive and manipulative, while content is supposedly informative and holistic. Speaking with Giants.

Copywriting 54

Copywriting Top of Funnel Content Marketing Paid Search Agency 54

Biznology

JANUARY 6, 2020

Nancy Harhut is the Energizer Bunny of B2B copywriting. Catch her informative keynotes at B2B marketing conferences here and abroad. He was prepared—actually read my book ! But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. Writing web copy can be a stressful undertaking (how do you cram so many ideas and vital components into so few words?),

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Bannerflow

MARCH 18, 2021

Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. And since we have a large library of romantic books, we thought it would be fun to play with that idea and show our thousands and thousands of titles. While, the book covers and brand elements we had in our brand library ready to use.

Display 98

Display Advertisements Advertising Campaigns 98

ClearVoice

FEBRUARY 13, 2023

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai They are frameworks you can use to create specific types of content, like product descriptions , blog post outlines, blog post topics, Facebook ad headlines, SEO information, Amazon product descriptions, email copy, and so on.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 55

VALS Communities Copywriting eCommerce 55

Anyword

FEBRUARY 1, 2023

Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. Here, we’ll be exploring six of the most common problems that writers and copywriters run into while creating content and providing tips on how to overcome them. Are you trying to inform?

Process 98

Process Copywriting Content Blogger 98

Martech

OCTOBER 9, 2023

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is what good copywriting is all about. Get a quick introduction to cognitive biases from Wikipedia.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Marketing Insider Group

AUGUST 12, 2020

Informative content that helps them solve problems (even if it’s how to flash your fingers at that cute boy two seats behind you in school) builds trust in your brand, and ultimately, loyalty. “But Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325