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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 309
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You’re making it way too hard for prospects to buy your product

MKT1

I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. Why we recommend 42 Agency: They’re one of our go-to agency recommendations for early & growth stage startups for all things growth marketing and demand gen. reach out to them.

Buy 52
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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

However, tech companies embrace content marketing. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Further, retail and manufacturing look to content marketing to appeal to buyers. These jobs exemplify the hybrid marketing and tech roles. The argument has some holes.

CMO 315
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The 10 most fascinating people in B2B marketing in 2019

Biznology

Catch her informative keynotes at B2B marketing conferences here and abroad. He was prepared—actually read my book ! Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Best interview I’ve ever had.

netFactor 197