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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Stephen Oddo launched the tour company Walks in 2010. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.

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3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World

Contently

Instead of just praying to the Google and Facebook gods, brands are starting to think about how to use the real estate they already control to distribute content. That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. Fortunately, that perception is changing.

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Why You Should Be Building Trust, Not Traffic

Convince & Convert

I recently wrote a book called The Content Code , and for more than a year, I dove deeply into the economic drivers of content and social media. Content that doesn’t move has the same economic value as an unseen movie script locked in a cold, dark vault. Another deep discussion point in my book is the psychology of sharing.

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How to Market Content to Baby Boomers in 2022

ClearVoice

According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. Image Source: PewResearch.org.

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Why we care about B2C marketing: A guide for marketers

Martech

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Get MarTech! Processing.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. When the book was published last fall, there were some definite signs of email heading in this direction. Email content is no longer locked in stone when you send it.

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How to Make an iPhone Video: A Step-by-Step Guide

Hubspot

If possible, book a conference space, hang signs telling people to steer clear of where you're shooting, or bring a coworker with you to block off the area where you plan to film. Hint: It's your iPhone.). And if you don't have time to read them all, we've demonstrated how to do it in the video below. P.S. We filmed it with an iPhone.