The Forward Observer
APRIL 12, 2024
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.
The Forward Observer
NOVEMBER 10, 2023
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.
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Heinz Marketing
MAY 18, 2020
Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), When I asked the question, Tom perked up and said he had originally fought with his book editor to call his book The Science of Propinquity instead of The Invisible Sale. . Tom, I think the editor was right.
6sense
AUGUST 28, 2021
Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), When I asked the question, Tom perked up and said he had originally fought with his book editor to call his book The Science of Propinquity instead of The Invisible Sale. .
Writing on the Web
JANUARY 10, 2014
In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Why Write an Ebook instead of a Printed Book? There is no denying the shift that is happening in the book industry: ebooks are on the rise and here to stay.
Biznology
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. The Language of Business is Moving Faster Than You Are. Content Marketing is the Epitome of Catch-22.
Sharpspring
APRIL 7, 2021
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