Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

Communities 125

Communities Fulfillment CAN-SPAM Guidelines 125

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences. MO Pros and Marketing Ops Professionals are two examples of MOps communities. Mentor another professional.

Work Management 96

Work Management Marketing Management Training Vendors 96

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. You can download or stream these products on your device and use them whenever you want.

Examples 91

Examples Product Work Management Marketing Management 91

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

JULY 11, 2019

People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. On HubSpot’s marketing team, we seek to deliver a world-class customer experience. A Personalized Experience for All Visitors. You can’t talk about the future of marketing without chatbots.

Hubspot 77

Hubspot Paid Search Agency Personalization CRM 77

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Contently

MARCH 6, 2018

They can’t connect with a reader by sharing a personal anecdote or describing the protagonist of a story with a vivid description. Robot writers can’t use the first person—at least not until we reach the singularity. So content you post from your personal account will now get a boost. Kate, New York, NY.

Content 167

Content Linkedin Facebook Analysis 167

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

DemandBase

JUNE 12, 2020

Being a person of color in America is a deeply complex and personal truth. As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. Communities United Against Police Brutality. All victims of racial prejudice who were unjustly killed.

Resources 83

Resources DemandBase Lock-In Class 83

Sprout Social

JULY 18, 2022

BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Heinz Marketing

JANUARY 4, 2018

This week I’m excited to feature Amanda Nelson , Community Marketing Director at Salesforce. Amanda has held numerous positions at Salesforce for the past six years and is a well-known blogger in the B2B marketing community. Plus, if you’re in the Hartford, Connecticut area – stop by the dog park or community theater.

Communities 40

Communities Work Management Blogger Marketing & Strategy 40

Webbiquity

SEPTEMBER 12, 2019

Expensive handmade books rapidly gave way to much more affordable, mass-printed textbooks. With inexpensive computers and iniquitous highs-speed WiFi access, it is now common for colleges/professors to use e-books , podcasts, massive open online course (MOOCs), gamification, personalized teaching, etc.,

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. However, there are plenty of ways to get the word out and turn your business into a community staple. Be personable on social media. . Consider hosting events like: Workshops/classes. Quick Takeaways: .

Paid Content 313

Paid Content Small Business Marketing Communities Paid Social Agency 313

Buffer

JANUARY 25, 2022

My art feels very personal to me, and I've found that bringing customers into that experience helps them build their own connections to the products I create. In addition to one-on-one interaction in person at pop-up markets, Hazinski direct messages with her customers on social media as often as possible.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Content Marketing Institute

FEBRUARY 14, 2018

Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. While my personal interest is book-centric, libraries offer much more to the local community, of course. Senior citizens can take computer classes.

Content 104

Content Paid Search Agency Social Media Communities 104

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. I added data and insights from the 2023 report to a recent conference Master Class presentation on B2B marketing, it was the most informative research I could get my hands on to share with my audience.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Salesforce Marketing Cloud

MAY 30, 2023

. — Cynthia Barnes, founder and CEO, National Association of Women Sales Professionals Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Then, find books, podcasts, and videos that offer compelling insights on areas you’d like to work on.

Education 52

Education Training Communities Cold Calling 52

ClearVoice

AUGUST 4, 2020

Instead of booking a room at a restaurant, many food and beverage brands are hosting virtual events. This has been done by liquor brands, art fairs, maker communities and music communities. Livestreaming classes. Social media personalities have seen a huge spike in traffic to their educational content since April.

Content 88

Content Sample Class Storytelling 88

Hubspot

JUNE 28, 2021

The Boston-based company sells low-waste home care and personal hygiene products, and the site wastes no time nudging visitors to visit the physical location. There are online classes, speaker events, and networking events, as well as job postings and online communities, all to fuel career advancement and financial confidence.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

6sense

DECEMBER 8, 2021

There’s on-demand video content, a live stream playing and a community of users and fans creating a unique, engaging place to be. My kids aren’t in college yet, but I’d be grouchy about paying $30,000 a year so they could sit in their dorm room watching never-ending Zoom classes. How Strong Is Your Community?

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Sprout Social

OCTOBER 25, 2021

A man just came into the library to ask if we knew which book had the best cliffhanger ending so we told him it was definitely #NationalTellAJokeDay pic.twitter.com/3T4XyTK95X. But at the same time, you need to be able to have trust in the person who’s doing it to self-regulate,” said Peterson. “If

Social Media 123

Social Media Twitter Curation Social Marketing 123

ConvertKit

MARCH 30, 2020

When she turned 18 and moved back to Canada, Angela was so excited about the opportunity to take a real art class that she signed up for the very first one available at the community center in her small town in Northern British Columbia – it was a watercolor class. Angela also stayed involved in her town’s art community.

Class 96

Class Paper Communities Youtube 96

ConvertKit

SEPTEMBER 14, 2020

He moved back in with his parents in Riverside, California and with free time for the first time in a long time – no classes, no job – he channeled all his energy into learning how to surf. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013. Again and again.

Opinions 77

Opinions Communities Creativity Television marketing 77

Hubspot

MAY 26, 2020

While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. The growth in virtualized services makes a lot of sense.

Service 101

Service Brand Identity Branding Budget Programs 101

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. Online video is changing the way that brands communicate with audiences. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Exo B2B

OCTOBER 16, 2020

Active blog and other publications Contribution to the Web community (conferences, teaching, social involvement) Presence in the media as a spokesperson for the community Visibility and international presence The qualified audience in terms of number but also in terms of quality (e.g. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Improve accessibility with refined features and added support for attribute selectors and pseudo-class support. Add animation to emails. Learn more.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

Biznology

DECEMBER 4, 2020

And please stay safe and look out for your families and your community. I’ve also collected a cluster of personal philosophies and core values that guide my day-to-day work. ” Books. The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander.

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Ranking 118

Outgrow

MAY 23, 2022

The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. Saksham Sharda: Tell us more about the Creator economy expo and how you managed to get world class speakers and content creators on board. Saksham Sharda: Hi everyone. Joe Pulizzi: All right.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Magisto

MARCH 19, 2020

Share a personal that is motivating or inspiring you to hold onto hope right now. FaceTime and read a book, or short story together. Create a video of your favorite local businesses in your community and encourage others to order takeout, donate, or buy a gift card for the future. FaceTime and listen to a fun podcast together.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Biznology

AUGUST 7, 2019

In both cases, only one class member used the headsets. Everyone else in the room saw what that person saw on an old-fashioned 2D film screen. With Looking Glass technology, an entire class can see in 3D simultaneously. When he was in high school, his folks gave him a book about holography. A Global Holography Community.

Allocation 112

Allocation Display Paid Search Agency Training 112

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the world. You may have the beginnings of a great business book lurking within your brain. You can see their book covers here.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Optinmonster

APRIL 29, 2022

With everyone in a hurry, giving people some extra personalized attention can help you attract leads for your business. You can connect with lots of potential customers by teaching a workshop or class. Participate in Community Service. Give your employees and leadership time to help on community service projects.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. ” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.

Social Media 100

Social Media Media Class Consulting 100