[Book Review] Why Marketers Should Think Like World-Class Poker Players
B2B Marketing Directions
MARCH 10, 2024
Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.
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