article thumbnail

[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54
article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate Leads with Content Marketing and Personalization

SmartBug Media

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

article thumbnail

Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Instead of simply reading a book or blog post, consider taking an in-person course. Here are six tips to break out of a Groundhog Day marketing cycle. Get back to basics.

Tips 246
article thumbnail

20 Best Business Books of 2017

Hubspot

20 Best Business Books of 2017. The Captain Class. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017.

article thumbnail

How Klaviyo and Mindbody Integration Can Drive Customer Engagement and Revenue Growth

SmartBug Media

However, despite this growth, many businesses in the health and wellness industry lack robust tech solutions to provide personalized marketing to their customers. By integrating Klaviyo with Mindbody, businesses can easily create personalized email campaigns for clients based on their activity within the Mindbody platform.

article thumbnail

How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.