Books Case Studies Document SME 
Animalz blog
NOVEMBER 28, 2023
Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments.
WriteSpark
NOVEMBER 14, 2012
Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner.
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WriteSpark
NOVEMBER 14, 2012
Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner.
Ambal's Amusings
NOVEMBER 5, 2009
Bright, colorful SME quotes represented as large page callouts. This white paper is a good example of what I call in my new book, “Crafting White Paper 2.0”, Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. ”, a “White Paper 2.0”
Ambal's Amusings
JULY 15, 2010
The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.
Ambal's Amusings
SEPTEMBER 3, 2009
Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. Bob Bly's Book The White Paper Marketing Handbook. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Phil Dunn's QualityWriter Blog.
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Learn more.
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