Anything Goes Marketing

JANUARY 23, 2007

As a blogger and a marketer, you need to look at YouTube in a broader context. Studies including this recent one have demonstrated time and again it's those closest to you that influence your buying habits. Bloggers have accepted this and even embraced companies that have started blogging. What does this all mean?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. Web Content 2007. Web-based spreadsheet. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 I work for a B2B software company and we do regular email blasts.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

New media and Web 2.0 You still need to study and research the market, develop products, plan, execute, communicate, and evaluate. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

New media and Web 2.0 You still need to study and research the market, develop products, plan, execute, communicate and evaluate. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. A Robert Half Technology study announces 54% of companies blog social media sites. Study: Many e-mail campaigns alienate customers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 24, 2008

1 comments: Blogger In Middle-earth. I study poetry. Corporate Policies on Web 2.0. Labels: group communication , knowledge management , work literacy , WorkLiteracy. koe Virginia Your suggestion that there may be a “third type of knowledge&# may not be too far-fetched. My interest is in what brings it forth.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

OCTOBER 16, 2008

11 ansprichst: Ich denke, nicht nur Knowledge Blogger schaffen sich über die von ihnen verfolgten Blogs ihre eigene Welt. Diese Gefahr besteht (immer), aber Web 1.0 Freitag, 10. Oktober 2008 13:12. Hallo Gabi, ein schöner Text, danke! Kurze Anmerkung zu den Chancen, die Du auf S. Gabi Reinmann, e-Denkarium, 10. Medidaprix.

Wiki 100

Wiki Web 2.0 RSS Tagging 100

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Training 100

Training Planning Marketing Budget Creation Work Management 100

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Appeals to bloggers need to be direct, personal, relevant and transparent. Used properly, the social media tools of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. UM Finds Web 2.0 Breeding Consumers 2.0, UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Here, Im following both bloggers from the world of workplace learning (i.e. The outcome based on the results is an attempt to embed these attributes and skill up students in the various programs of study. bloggers) in both groups. I agree with what youre saying about bloggers and our desire to learn about the future.

Education 100

Education Blogger Web 2.0 Training 100

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

JULY 21, 2009

The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). But there are limits." Like your morning run.).

Twitter 20

Twitter SEM Tools Practices 20

Buzz Marketing for Technology

JUNE 30, 2008

Drive, energy, intense focus (from various studies on creative genius). Confidence, willingness to take risks, and tolerance of failure (from various studies on creative genius). Independence, introversion (from various studies on creative genius). Do you really think Web 2.0 And I hope that web 2.0

Web 2.0 100

Web 2.0 Class Education Creativity 100

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues.

Social Media 20

Social Media Optimization Linkbait Media 20

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Try to eliminate these bottlenecks on your landing pages because your prospects will be far more critical and suspicious then you are.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 24, 2008

In addition to courting bloggers, and whatever online writers still remain, they must now recognize that the only surefire way to to replace the trusted communication stream that their audience got from newspapers is to provide fantastic online content directly to their patrons. What does that all mean for the industry? E-mail marketing, â??Web

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. 237 posts from The Drama 2.0 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

JUNE 3, 2014

To make sure you''re caught up on this "Web 2.0" And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. A blog post you write about original industry research, for example, could get picked up by other bloggers and media outlets. What Is Earned Media?

FAQ 28

FAQ Media Public Relations Web 2.0 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. This is my final post on the skewed Web. by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose. October 2007. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128