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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

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4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. Look no further than this Huggies case study.

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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. » social media case studies' Read the whole entry. »

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script | B2B

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

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What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits.

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