markempa

FEBRUARY 18, 2009

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. and mobile marketing.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Buzz Marketing for Technology

OCTOBER 11, 2008

2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0 learn with me about how to use Web 2.0 use of Web 2.0

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Marketing Insider Group

DECEMBER 21, 2010

Image credit Related Posts: Internet Trends From The Web 2.0 Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study. If B2B marketers want to create a unique and highly interactive experience, then this may be an area to explore in 2011. Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. Late last year I highlighted a chart from Mary Meeker’s Web 2.0 The report stated that 90% of companies do not have an integrated digital marketing strategy.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Buzz Marketing for Technology

JULY 16, 2008

In the article written by Stefan Stern, there were a number of studies done looking at what attributes were being advertised for (in this case the article focused on entrepreneurship) and what managers and HR personnel actually chose. This is a good explanation for why social networking and other Web 2.0 ► May. (10).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Business 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Martech Advisor

FEBRUARY 12, 2020

Regarding the MarTech route , he said: Most hybrid professionals have a rather messy career background — they've built websites or business plans, done sales or product development, studied engineering or the arts, learned finance or SQL, become self-taught designers or programmers, etc.

CMS Development 52

CMS Development Work Management Web 2.0 Marketing Automation Services 52

Anything Goes Marketing

NOVEMBER 19, 2006

Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. It would be interesting to better understand the details of this study but what it does show is how important email still is. While you start experimenting with web 2.0. Nope - it was email!

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JANUARY 17, 2012

Meanwhile, an article in Digiday covering the IgnitionOne study also reported that another search ad company, Marin software was reporting that mobile search as a percentage of all search has doubled since the third quarter of 2010. In closing, I like to point to this chart from Mary Meeker’s Web 2.0 Photo Source.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Buzz Marketing for Technology

JANUARY 28, 2009

A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Convince & Convert

NOVEMBER 8, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. “My first boss said, ‘Hey, Paul, you need to figure out what this Web 2.0 Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, END RANT ). informal learning.â??

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

B2B Marketing Traction

APRIL 6, 2010

I believe this is a sign of disruptive technology (Internet, Web 2.0) Image by cambodia4kidsorg on Flickr, CC BY 2.0. We also did some things right, including creating peer-review marketing campaigns with ads that included industry leader testimonials, and (gasp! – pre-YouTube!) videos of customer testimonials.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. How web masters and administrators can do more with less. case studies.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. It is a matter of adjusting your mindset to bring your industrial and manufacturing Website out of the dark ages and into a Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. As one of several thought leaders in various fields assembled by an international business school, Carla was asked to teach a group of high-achieving partners from a global professional services firm how to conduct benchmarking studies. about the transformation of government by Web 2.0/Enterprise Hi Jude, I.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Anything Goes Marketing

DECEMBER 3, 2006

Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. What you're creating is a living and breathing case study that is much more enjoyable then reading marketing-speak.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Source: Pew Internet and America Life Project: " Networked Workers " Study. When I get out into the real world and come in contact with people who are no early adopters of Web 2.0 Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

NOVEMBER 24, 2010

We tried to capture a lot of this in a ‘living case study’ on our blog, called Project Open Kimono: a B2B Case Study – kind of a behind-the-scenes view of the campaign itself.&# So the Manifesto campaign itself is proving the ideas we explore in it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Intranet 2.0. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Case Studies.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Studies indicate that, contrary to popular belief, older workers do adopt new technologies. Corporate Policies on Web 2.0. First, let me begin by saying that I dont think the technology and its adoption is necessarily the debate here. However, their reasons are different than younger workers (Morris and Venkatesh, 2000).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Anything Goes Marketing

JANUARY 23, 2007

Studies including this recent one have demonstrated time and again it's those closest to you that influence your buying habits. Tags: lead generation user-generated content Web 2.0. In Dove's case, YouTube acted as a platform for people to post commercials that they created ( like this interesting one ).

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 I work for a B2B software company and we do regular email blasts.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Michele, I sometimes wonder if I am drawn towards interdisciplinary studies (I have a degree in International studies, International Management, and my Ph.D. Corporate Policies on Web 2.0. Some of these are going to be very hard to teach! June 3, 2008 5:19 AM. New skills for the workplace. ► May. (10).

Web 2.0 100

Web 2.0 Wiki Work Management Long Tail Marketing 100

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60