Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can use keyword research to identify terms that your audience is searching for to guide your content creation. You can also practice social selling and build the personal relationships that eventually lead to sales.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Contently

DECEMBER 2, 2021

For now, though, here’s a sneak preview with some of the most important takeaways from our research. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. People crave financial expertise.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 120

Biznology

MAY 2, 2017

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. But here’s the deal with content creation. Image Source ).

Curation 87

Curation Work Management Marketing Management Service 87

Contently

JUNE 24, 2021

For now, though, here’s a sneak preview with some of the most important takeaways from our research. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Naturally, that early success led to a lot of copycat content, particularly in personal finance. People crave financial expertise.

B2B Thought Leadership 97

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 97

Optinmonster

FEBRUARY 11, 2024

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. Conduct keyword research and content gap analysis to identify terms and topics your competitor covers and ranks for.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Your blog is your place to be YOU; to be a real person. Social Media.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? do your research, do be concise) and “don’ts” (e.g.,

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . Fourth Estate. Nieman Lab.

Organization 104

Organization Press Ethics Thought Leadership 104

Hubspot

MAY 18, 2015

If the study centered on personal blogs, I’d understand. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. So if you’ve pressed “pause” on your blogging effort, it’s time to push “play” instead.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. Research shows that 92 percent of people hesitate to do business with a company that has less than four stars on Google. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Press releases are good possibilities.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. What does this mean?

Education 120

Education Tactics B2B Marketing Practices 120

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Valasys

SEPTEMBER 22, 2023

Audience Research: Thoroughly research your target audience to identify the pain points, challenges, and interests that your influencers can address. This highlights the effectiveness of private influencer events, offering a more personal touch than traditional press trips.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Biznology

JANUARY 9, 2014

Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. MyBlogGuest. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Content Standard

APRIL 28, 2017

1 : computers : a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer; also : the contents of such a site. A blog is a vehicle for personal reflections and commentary. Merriam-Webster didn’t let me down: Definition of BLOG. The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Biznology

DECEMBER 4, 2014

Like a virus, these bad tactics get passed around from person to person. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Once upon a time, press releases were a great way to get links.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

APRIL 21, 2020

Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Depending on your budget, you may want to do primary research for prospect users. But even secondary research can give you a lot of insights. So — what does this mean for you? Create Content.

Paid Content 98

Paid Content Mobile Advertising Budget Programs Mobile Marketing 98

ClearVoice

OCTOBER 21, 2022

In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Research shows that if a similarly-sized business doubles its marketing spend – where you do not – you stand to lose up to 15% of your business to that company. Don’t believe us?

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Envy

MARCH 11, 2019

Infospectives has two blog sections, one on business focused privacy and security, and another on a more personal security perspective. His blog is a mix of cyber security insights, threat analysis, and personal musings. Gartner is the world’s leading research and advisory company. Post frequency: Irregular, sometimes monthly.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. To delight everyone that finds your content the overall experience must delight. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JANUARY 6, 2021

Our research shows that as people look for answers to unfamiliar business problems spurred by a disruptive event, they are as likely to search online for those answers as they are to ask colleagues and contacts. One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat.

Press 110

Press Work Management Stats Marketing Management 110

Hubspot

NOVEMBER 20, 2017

Press Outreach Example and Template. Getting bloggers and journalists to write about your startup, product, or experience is no small feat. It demonstrates the sender did research. According to LinkedIn marketer Neha Mandhani, personalized messages are 15% more successful than canned ones. Cheers, [Your name].

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid. Great question.

Ethics 100

Ethics Social Media Media B2B 100

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As you start your research, there are three things to consider: Your sales process.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

NOVEMBER 12, 2012

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” ” SEO includes technical factors (making sure sites load quickly and are easy to crawl), content factors (keyword research, content optimization, meta tags) and linking factors (building internal and external links).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media.

Social Media 100

Social Media Social Marketing Media Planning 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Seth Godin.

Blogger 20

Blogger PR Outreach Practices 20

Buzz Marketing for Technology

JUNE 27, 2008

s a huge and terrifying step to press a button and potentially allow the whole world to read your words. Posted in Guest bloggers. s person&#. Sara Schroter, Senior Researcher, BMJ Editorial, BMA House, Tavistock Square, London, UK. [1] Richard Smith: Get with Web 2.0 or become yesterdayâ??s 10 Jun, 08 | by BMJ Group.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

MARCH 19, 2015

First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog.

Hubspot 28

Hubspot Cable Blogger Content 28

Content Marketing Institute

OCTOBER 15, 2017

It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. It also could be externally driven, often stimulated through advertising or media such as a news item highlighting research that says children aren’t eating healthy enough.

Top of Funnel 109

Top of Funnel Trigger Marketing Content Fulfillment 109