Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 101

Press Distribution PR Public Relations 101

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Or have they done this many times?

Research 90

Research Marketing Automation Services Tips Best Practices 90

Business Brainz

MARCH 21, 2021

A key question you should ask: Am I doing enough to hyper-personalize my approach towards each of my ABM Accounts? ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 102

Marketing Automation Services Research Service Ideal Customer Profiles 102

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Do Your Research. Prior to your interview, spend some time researching the media outlet’s audience. Preparing for the Interview. Did you go off message or ramble?

Press 59

Press Media Sample Rules 59

Marketing Insider Group

MAY 14, 2024

Press Releases: Engage the press, either through a news story or interview. Whether they’re commenting online, sharing posts, or directly talking about it in person, this word of mouth can be extremely helpful for your event marketing. Website Event Page: Serve as a reference for event information.

Planning 234

Planning Event Marketing Marketing Plans Work Management 234

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Vision Edge Marketing

MAY 7, 2024

The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves hard-pressed for human capital. All of this is spurring the pivot to technology, which takes time.

Work Management 197

Work Management Marketing Management Customer Satisfaction Planning 197

Savanta

AUGUST 9, 2017

Amongst other benefits, this limits the personal liability of the company’s shareholders for any debts. That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. So keep an eye on trade press and competitor websites to see what you can glean.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Amongst other benefits, this limits the personal liability of the company’s shareholders for any debts. That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. So keep an eye on trade press and competitor websites to see what you can glean.

Research 120

Research B2B Eye-Tracking B2B Sales 120

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

Marketing AI 95

Marketing AI Press Peer-to-peer Paid Search Agency 95

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Contact customers and request personal interviews.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Trade Press Services Newsletter

JANUARY 4, 2024

Cut through the fog with personalization. Personalization will be a key B2B marketing initiative in 2024. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. How To Gather Prospect Research?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. 62% are sophisticated in their use of content, web personalization, and ads. Where do companies struggle most? Who, internally, owns ABM?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Business Brainz

MARCH 21, 2021

A key question you should ask: Am I doing enough to hyper-personalize my approach towards each of my ABM Accounts? ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

A key question you should ask: Am I doing enough to hyper-personalize my approach towards each of my ABM Accounts? ABM is engaging at a personal level and delivering messages or insightful content that will be helpful for prospects. Why research for ABM? How research can humanize ABM?

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Accomplish this by taking a deeper dive into a larger concept by conducting research and interviews with experts. The effectiveness of personalization requires clearly defined and segmented audiences.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Marketing Insider Group

JANUARY 8, 2024

Starting with Expert SEO Research Our journey begins with content titles generated by our expert SEO researchers. Our writers then step in, comparing ChatGPT’s response with their own research and deep expertise in the field. This means for hot-off-the-press topics, it might not be the go-to.

Marketing AI 232

Marketing AI Ethics Content User-Generated Content 232

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Trade Press Services

APRIL 29, 2024

As such, it’s vital to conduct thorough research before joining. Attend virtual and in-person networking functions and take an active role in the organization. Winning an award is an even more exciting achievement, so be sure to share it with your teams, stakeholders, clients, partners, and press.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.

Branding 218

Branding Brand Identity Content Storytelling 218

Marketing Insider Group

APRIL 5, 2023

You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. The potential exists for language models to be used to manipulate and exploit people’s data and personal information, such as in this recent case.

Marketing AI 331

Marketing AI Lead Ranking Lead Scoring Copyright 331

Trade Press Services Newsletter

AUGUST 3, 2023

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. It lacks personalization and creativity. The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services. No one knows your brand and audiences like you do.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Trade Press Services

FEBRUARY 26, 2024

Research shows that 54 percent of decision-makers spend more than one hour per week reading and reviewing thought-leadership content. B2B buyers want personalized, relevant content. A massive 94 percent of marketers state that personalization boosts sales. The first step for a personalized approach is segmentation.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Trade Press Services

APRIL 1, 2024

Understand employee personalities and behaviors. Prioritize ongoing communication, employee surveys, and research to thoroughly understand your entire workforce. It’s essential to make strategic choices that adapt to various behaviors and personalities. There are countless ways to put employee recognition into action.

Work Management 96

Work Management Business Marketing Management Thought Leadership 96

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Connecting with your prospects and clients in person is a main driver for sales and marketing, and events are still a top choice for this.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Ask any sales person, “What do you want from marketing?’ Never, ever pass an unqualified lead to sales, no matter how much they press.). Research on opportunity in additional business units and geographies.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. According to research by Ogilvy, 44% of Gen Z would like to submit ideas for product design, and 43% would like to participate in product feedback sessions.

Buy 130

Buy Generation Peer-to-peer B2B 130