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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Enhance your Press Release with Additional Marketing.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

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How to Craft an Effective Local SEO Content Strategy

Contently

Recent research suggests so—particularly if you care about reaching younger consumers. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. So, what is local search optimization, and why is it important? Here’s what to know in 2024.

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How to Research Target Accounts in ABM

Engagio

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

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How to Promote Your Website for Free

Optinmonster

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can use keyword research to identify terms that your audience is searching for to guide your content creation. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

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How Public Relations Can Help With Blog Content Creation

SmartBug Media

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. If the press announcement is that a company executive is speaking at a major industry event (INBOUND, for instance), you can interview that executive about their experience and key takeaways from the event.