Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. HubSpot has a good beginner’s guide you can access here. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.

Eloqua 120

Eloqua Blogger PR Forrester 120

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. And I quickly found that no list is perfect.). Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. Also upload the release to the newsroom on your website. You’ll be amazed at how well this one thing works.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

JULY 26, 2016

The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal. Say that after two cocktails.)The

PR 28

PR Advertising Agencies Blogger Dwell 28

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

Hubspot

MARCH 14, 2011

Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? That is how you can gain potential coverage from mainstream media and bloggers.

Press 28

Press Optimization Word of Mouth PR 28

Marketing Insider Group

JULY 19, 2011

Research released from Focus shows that both B2B and B2C Marketers rank blogs as the most valuable content type. As Hubspot reported: 57% of businesses have acquired a customer through their blog. And while blogger relations and SEO are effective, they can be more challenging to execute. Simple as that.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Content aggregation ?).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Hubspot

OCTOBER 14, 2011

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.

Press 28

Press Distribution Inbound Marketing Blogger 28

Hubspot

AUGUST 27, 2019

For instance, Ali Fedotowsky , a blogger and former Bachelorette , will typically tell her followers to "Ask me stuff :)" at the end of the day. On Instagram, HubSpot's followers are often other marketers -- which is why it's helpful for @HubSpot to post "What are some of your favorite marketing tips?" Announce new releases.

Creativity 100

Creativity Conference Paid Search Agency Tips 100

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. Most of the bloggers didn’t begin their careers in marketing either.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Well, there you go. what gives? "It''s

Press 28

Press PageRank Optimization SEO 28

Hubspot

JULY 29, 2019

Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. Medium rocked the online publishing world when it was released in 2012. Last year, HubSpot announced that it’s transitioning from an “all-in-one suite vs. all-on-one platform ”.

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

Hubspot

JANUARY 7, 2013

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. What I Look for in an Inbound Marketing Manager.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. Before you release your product, it would be advantageous to gain a following and launch campaigns promoting the product. Though photography can be a crowded market, it will always be in demand for bloggers and website managers.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

nDash

FEBRUARY 17, 2019

They haven’t released their speaker list or agenda yet, but we can’t wait to see what they have in store! How to Be the Best Guest Blogger So You Get Invited Again. nDash is excited for this one – maybe it’s because it’s in our backyard AND because we’re a HubSpot Connect Partner !

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Fee-based platforms like Compendium and HubSpot are also search-friendly. Fresh content. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

ClearVoice

JUNE 4, 2020

Blogger and entrepreneur Michael D. HubSpot has provided a handy guide about which actions customers are most likely to take depending on which emotions you evoke. If your audience comes to expect and enjoy a content series from you, the release of new content becomes an event for them. contentmarketing Click To Tweet.

Content 119

Content Storytelling Planning Video Marketing 119

Hubspot

APRIL 12, 2018

Julep, a monthly customizable subscription beauty box, released a female empowerment video called, “Throw Anything at Me.” Along with the ad, Julep made a related video game, called “Throw Anything at Me,” so consumers could act like the female in the video and release their frustrations while having fun.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JANUARY 18, 2014

Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Advice From Other Bloggers. We asked you for actionable tips and other advice to give to other bloggers. HubSpot Don''t be afraid to rock the boat sometimes. . HubSpot Have patience.

Tagging 28

Tagging Tips Blogger Hubspot 28

ClearVoice

JUNE 4, 2020

Blogger and entrepreneur Michael D. HubSpot has provided a handy guide about which actions customers are most likely to take depending on which emotions you evoke. If your audience comes to expect and enjoy a content series from you, the release of new content becomes an event for them. contentmarketing Click To Tweet.

Content 90

Content Storytelling Planning Video Marketing 90

Hubspot

JUNE 20, 2018

We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. After you release your content, split the leads you generate with your partner. Use Pinterest to promote gated visual content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

JANUARY 31, 2019

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. But even though we have access to a laundry list of metrics, we still can’t measure what is arguably the most crucial indicator of a campaign’s performance -- emotional resonance.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Hubspot

NOVEMBER 2, 2018

Consider using a dynamic page if you’re a blogger who prefers having your newest content appear at the top of your pages. Some of the most popular plugins available include WordPress Contact Form , Yoast SEO , TablePress , The SEO Framework , HubSpot Conversion Tools , and Pixel Caffeine. Source : WooCommerce. Source : SiteGround.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

JANUARY 10, 2014

The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. However, traditional press releases don''t cut it anymore.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Until there’s a clear “owner”, a task won’t get done.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MAY 2, 2019

In 2002, Sony Ericsson released their first camera phone and hired actors to pretend to be tourists and ask passersby to take their picture. Stealth Marketing Examples (And Why They’re Bad). Sony Ericsson. In a nutshell, the blog was fake. Whole Foods Market. Image Credit : Wikipedia.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Hubspot

JULY 19, 2011

With the exception of "the exclusive," the primary tool in the arsenal for planting stories has traditionally been the press release, a brief, persuasive, one or two page document intended to persuade its journalist recipients that a certain topic is worth their time, attention, and coverage. But press releases don't work that way anymore.

PR 28

PR Content Marketing Work Management Press 28

Hubspot

JANUARY 2, 2012

And these bloggers do it really, really well. Fuel Your Blogging - If you're an avid blogger who wants to suck every last bit of ROI out of your blog , this site is the place for you. For Bloggers By Bloggers - What better source for blogging advice than a blogging community? Connect with HubSpot :

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 27, 2011

Killer Press Release - While many people may want the press release to die, it is still hanging around. How To Create A [Good] Blogger Pitch - Bloggers can be a hard group of people to influence. Connect with HubSpot : 10 Marketing Stories to Know This Week. The 6 Essential Steps to Writing a ?Killer

Planning 28

Planning Blogger Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 10, 2010

According to HubSpot partner Paul Roetzer, President at PR 20/20 , "The key is to find social media and tech-savvy PR pros, who use content and social strategies to drive success. Weekly Press Release Optimization Webinars. Find out how effective your press releases are and learn practical tips and strategies to make them even better!

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28