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How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Q: If a blogger doesn’t disclose their relationship with the brand, who gets in trouble?

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Simply add a first-person voice requirement to the assignment brief and editorial guidelines. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Do share the opinionated nature of the content. Marketers, take heed. “There’s so much noise out there.

Opinions 114
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines. YouTube has a lot of community guidelines. Yelp Content Guidelines.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

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10 Expert Tips to Improve Your Blog Writing

ClearVoice

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. While styles vary from blog to blog, most blog content can be divided into the following general blog post types: Thought leadership showcases strong opinion and well-crafted supporting arguments.

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How to Disclose Affiliate Content In An Authentic Way

Anyword

If your readers know that you’re being compensated for anything that you recommend or endorse, they’ll be more likely to trust your opinions and buy what you recommend. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Why Do We Have to Disclose Affiliate Links?

Blogger 98
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How to Increase Blog Traffic (in 10 Steps)

seo.co

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. A great tool for sharing useful information. Magnetic topics.