Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? Then came the Internet and with it, the concept of branding through content. The goal of content writing is to establish the author and their organization as experts in their field as a means of branding.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Sharpspring

JANUARY 19, 2022

Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had. Content development + outreach. Look out for: Content that brings your competitors backlinks; Bloggers and journalists that link to your competitors.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Onalytica B2B

MAY 3, 2018

From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it. Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. Your engagement approach.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! They have a lot of organic content. Why do cab drivers make good content marketers? What do content marketers use to wrap birthday presents? White papers. A webinAAARRRR!

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 24, 2019

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear. relax and b.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? x 11 piece of bright yellow paper, printed on both sides. Short Form Content Can Tell Big Stories. Taxi Mike is a Youtility.

Examples 151

Examples Content Marketing Content Paper 151

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

ConvertKit

JULY 20, 2021

I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. And as you become better and more confident, writing marketing content to promote your offerings will feel effortless and natural. You also don’t need to dedicate hours of your day improving your writing.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

nDash

JANUARY 31, 2023

What kind of content development do they typically do? Clearly Communicate Your Project Goals and Requirements As you work with your writer and even on your job listings, clarify what kind of content you need them to write. Do some research to determine a fair range for the content you need and include it in your job listings.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Blogger Pricing 98

Writing on the Web

FEBRUARY 26, 2015

When I was just starting out as a blogger (was that really over 15 years ago?!) What can a blogger blog about to other bloggers? Yet, everybody’s got a piece of genius within them, so it’s a question of finding it and putting it on paper, quickly, before any demons get in the way. I get that.

Blogger 100

Blogger Business Blogging Paper Tips 100

BuzzSumo

FEBRUARY 6, 2018

If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge. Create an event calendar to boost your content marketing. This is why linking your content marketing strategy to current events can help to ensure your output is relevant and timely.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. Increasingly the Internet is a gigantic content farm.

Content 100

Content Press Opt-out Blogger 100

nDash

FEBRUARY 16, 2022

Below, meet five of our favorite mechanical and software engineering content writers. Ryan is a mechanical engineer, freelance writer, and blogger. Send Ryan a message for articles, white papers, and eBooks for laymen and experts alike. Jenna Inouye. She holds bylines on Grunge, SVG, Looper, and The Gamer. Ryan Clancy.

Marketing Budget 52

Marketing Budget Budget Programs Copywriting Ideal Customer Profiles 52

Ontraport

JANUARY 21, 2021

For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. Paper Style began personalizing their customer follow-up by asking site visitors if they were planning their own or a friend or relative’s wedding.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Webbiquity

JANUARY 7, 2021

Do you (or they) need some help with your marketing case studies and research papers? Bloggers who are required to come up with content on a frequent or even daily basis are aware of how important it is to plan out a work calendar in advance; listing topics and deadlines helps maintain publishing consistency.

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Convince & Convert

OCTOBER 10, 2011

I’ve read several posts from other bloggers eschewing the need to pay attention to the principles of search optimization, arguing that the “community” and “engagement” and “sharing” will supersede the impact of search. Real-Time Content Optimization. The full-blown plan is $19.95/month.

Optimization 127

Optimization Sample Content Case Studies 127

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. We add more information to our content to make it better and more relevant. Ready to hear how we did it?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

SEPTEMBER 1, 2015

Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Step 3: Brainstorm. Step 4: Create!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

nDash

JULY 13, 2022

Dave Hiebeler : Business Niche Content Writing for Marketing. I blog and create e-books and white papers on marketing. Tiffany Connolly : Copy + Content Writer. I’m Tiffany Connolly, founder, and director of InBloom Marketing, providing copywriting and content writing for a variety of clients.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! They have a lot of organic content. Why do cab drivers make good content marketers? What do content marketers use to wrap birthday presents? White papers. A webinAAARRRR!

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Navigate the Channel

NOVEMBER 14, 2017

Livestream recently reported that 81% of Internet users watched more content in 2016 than in 2015. Companies are finding great success through partnerships with publishers for content or full-on promo campaigns. Make sure that you research the FTC guidelines on sponsored content.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Another part of the confusion is based on the changing definition of “media.” Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48