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How Content Marketing Can Affect Your Personal Brand

Brandpoint

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

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33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep ( source ).

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15 Ways to Get Free Backlinks in 2023

seo.co

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Partner With Others (Naturally). Link to Others.

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

That means cold calls. Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. If you have ever received a cold call you know exactly what I’m talking about! In short, anything BUT cold calling.

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How We Fixed Webinars with Interactive Content

SnapApp

Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Buyers today want content and products to speak to their unique needs. Content loading… Running an Engagement-Driven Webinar.

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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. This will enable Google to crawl your website more efficiently and speed up the indexing of your content, too. Create high-quality, relevant content.

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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.