Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Look ahead for seasonal topics, read business news and review current events in your industry.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity. ” Check out the podcast page for more information.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. Because blogging helps you grow traffic and trust.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Make browsing your blog easy. Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Writing on the Web

AUGUST 18, 2010

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging doesn’t work that way. Blogging is a bit like tennis: you want to keep the ball in play. Click here for information. Blog this on Blogger. Content Marketing Favorites: Fishing for Business.

Business 100

Business Digg Buzz Blogger 100

Webbiquity

OCTOBER 5, 2012

Without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. How to Write an Effective Business Blog (January 8, 2010). Some of the entries are surprising, but life and the web can be unpredictable.

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PR Stats Social Media Twitter 100

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? I know I, personally, have often felt this way.) Take each question and write blog posts that clearly answer them without using industry jargon. Aggregate Industry Information. -- Everyone has good ideas.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Ranking Lead Scoring 44

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Ranking 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

MAY 11, 2011

but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. A journalist is curious about people and events and can’t wait to share information with others. It can help your search rankings and drive traffic to your site. ’ Blog this on Blogger.

Digg 100

Digg Buzz Blogger Press 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design.

Tips 100

Tips Peer-to-peer Digg Domain 100

LeadSquared

OCTOBER 24, 2013

Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” Share informational and relevant content on your account. Which is more SEO friendly – WordPress or Blogger? What is best for SEO – Forum OR Blog?

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs.

Ethics 100

Ethics Blogger Tagging Creativity 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. Their team of bloggers? Create an Editorial Safety Net.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. Zappos.com also has another blog that’s noteworthy: Zappos Insights.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

JANUARY 30, 2012

That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Luckily, we've hired more than one blogger in our day. Have they done their homework about your business? Writing Ability. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Your blog works exactly the same way. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Most of your blog readers have no idea who you are.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

JANUARY 10, 2011

If you have a post addressing a specific question at hand, then it is ok to include that link into a comment , along with a summary of the information provided on your site. Another way to include a link back to your website in blog comments is to use a well-optimized signature. Understand Comments and the “nofollow” Tag.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

AUGUST 16, 2013

1) Typos in Blog Posts. I love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. While it may seem like this is just helping you get insanely personalized with your content, what it''s really doing is solving for like.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Ranking Lead Scoring 28

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. informative). Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Webbiquity

JANUARY 8, 2010

And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. REVEAL Adding a personal experience helps to humanize your content. Studies have shown that people retain information quicker and longer when you engage their visual senses. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Marketing Insider Group

OCTOBER 11, 2021

These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. Add the Blog to Main Navigation. When that happens, your organic search traffic will suffer the consequences. Visual content is an absolute must for every company blog.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

JUNE 25, 2012

Especially if you're in a niche industry, there is likely a finite number of places people can go for information specific to that area. 71% of B2B buyers go to the internet to get that information. Case Study: Electronic Packaging Systems Company Blogs Their Way to More Traffic and Visibility.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JUNE 6, 2011

Have you been working hard to build a loyal following for your business, but it's just not happening for you? Most blogs don't get the traffic or the attention they desire. What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. The good news is you're not alone.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28