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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.

Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.

What Is Business Blogging? [FAQs]

Hubspot

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.

FAQ 43

The secret ingredient for successful small business blogging

grow - Practical Marketing Solutions

What can you do if you’re a solo-entrepreneur, freelancer, or small business owner? Can you still win business online? But small business owners have a secret weapon—an advantage that those big companies rarely possess. Small business bloggers have an opportunity to specialize and to develop their own small fan club. Blogging is two-way communication.

7 Effective Ways to Market Your Business Blog

Writtent

billion pages each month – and that’s just on WordPress-hosted blogs! Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. In case you’re wondering there’s definitely a difference between business blog marketing and content distribution. Strive for Word-of-Mouth.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). Want to know more?

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6 Tips for Encouraging Your Team to Blog

Webbiquity

However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Ask Each Employee Personally. One great way to do this is to provide them with a pre-made template for writing a blog.

10 Common Business Blogging Questions Answered

Hubspot

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Is it good to have a Contact Form page on my blog?

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Over 2 million blog posts are published to the web each day. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  In order to help you turn your business blog into an authoritative website, we’ve curated content promotion ideas to boost your strategy: 1.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Digital Buzz Blog ). Business Blogging Stats and Facts. 76% of B2B companies maintain blogs.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

4 Business Blogging Best Practices

Hubspot

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks.

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity. Business Blogging Content MarketingAnd what exactly is web presence optimization ?

10 Simple Strategies for Business Blog Content

Hubspot

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry.

Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. Your content is really only as good as its context. Probably not. Reddit.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. as a guide.

Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way.

How to Create a Successful Business Blog in Minutes

Hubspot

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Start Blogging at 60mph.

How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The  Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. I’d recommend more like a 90/10 ratio of interesting content to self-promotion. They’re boring.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Web Traffic Tracking Alternatives to Google Analytics by uber.la. WordPress SEO – 10 Essential Actions by WP Blog Talk. WordPress Guides and Commentary.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. You can learn new blogging habits. question.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Want more comments? Digg this!

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far.

Email 21

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

blog is like a company in many ways. When you first start out, you get readers that notice you when you are a young and naive blogger. They see that you have something to say and stop by your blog for a read. It's these types of customers that helps a business grow. Other companies (and bloggers) should learn from Mini and try and replicate this approach. digress.

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. All of which will end up biting you in your traffic stats. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Blog this on Blogger.

Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Blog this on Blogger. Your Business and the Web: Getting Better?

Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Sometimes the only thing that will save a blog post is a great headline. Bloggers agonize over headlines and still rarely get them right. What makes you read?

How to convert blog traffic into loyal readers

Anything Goes Marketing

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. You should have a blog description. Blogger Beta 2.0

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. You begin to see great results with hundreds of new visitors coming to your site everyday.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You check your blog, and the only comments are from your mother. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Blog this on Blogger. Digg this! Tweet This!

8 Things I Wish I Knew Before I Started Blogging

Hubspot

And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Success isn''t going to happen overnight , and blogging isn''t going to give you quick wins. Is blogging a challenge?