Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Branding Brand Identity Lead Scoring 100

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. Adding a Popup to Your Blogger Blog.

Blogger 70

Blogger Work Management Marketing Management Template 70

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Minimalist theme. Grid-style layout.

Blogger 92

Blogger Best Practices Display Merchandising 92

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Optinmonster

OCTOBER 29, 2023

On average, it takes about 4 hours to write a blog post. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 94% of travel blogs sell advertising.

Statistics 89

Statistics Paid Content Stats Blogger 89

Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 102

Branding Brand Identity Advertising Agencies Lead Ranking 102

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. If you’re planning to launch a new blog or you’d just like to improve your writing skills, start with these ten writing tips and tactics.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

MAY 12, 2020

This is how we research and write for our blog and our clients as well btw). You’re not only writing for search engines. Many bloggers make that mistake, concentrating on the keywords more than on making their 1,000-plus-word posts easy for human readers to finish. Caring for Yellow Cherry Varieties. Black Cherry Care Pointers.

Lead Scoring 280

Lead Scoring Lead Ranking Paid Search Agency Keywords 280

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. If you want to write timely topics on your blog, track hashtags. Source: Twitter.

Tips 84

Tips CMS Development Blogger AIO 84

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Useful for optimizing content for search. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. What if there was another way to keep up with content needs without always writing new pieces? Turns out, there is – content curation. First – Why Curate Content?

Curation 98

Curation Content Blogger High Quality Lead 98

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Outreach 156

Outreach Blogger Branding Brand Identity 156

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 88% of marketers have generated brand awareness through content marketing ( Content Marketing Institute ). Maintaining brand voice ( Marketing Insider Group ). Top Content Marketing Challenges.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Navigate the Channel

OCTOBER 10, 2023

Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. Regularly writing about trending topics forces you to stay up-to-date with the latest developments in your industry. The key here is to avoid direct sales pitches in your content. Consistency is key.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. Why Do We Have to Disclose Affiliate Links? In a perfect world, this would be the case.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. This can make it difficult to do the typical product reviews or giveaways!

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

ClearVoice

SEPTEMBER 20, 2022

This idea may seem complex if you’ve never had to find a guest blogger before or have never been one. Creating a steady stream of interesting, helpful content for your brand or business is a significant challenge. Typically, the blogger has subject matter expertise or is a notable figure within your industry. Increase traffic.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

ClearVoice

FEBRUARY 4, 2020

Why would anyone pay attention to your brand? Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration. Other changes?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Online Marketing Institute

AUGUST 21, 2018

But as a blogger building your personal brand, guest posting may be the foremost strategy for ensuring your readership base increased over time, and that your name is established in the blogosphere. When you write informative articles on someone else’s blog or website, you increase their readership base. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 57

Brand Identity Branding Advertising Agencies Lead Ranking 57

Mailmunch

APRIL 26, 2021

In turn, you get customer loyalty, brand credibility, and a strong reputation. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. Writing and then competing it against millions of other blogs is quite daunting, especially for the newbies. . Step 5: Write and Publish.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

seo.co

FEBRUARY 8, 2022

No matter the root cause, if you want your content to start exciting people again, you’ll need to either: Completely re-write existing content that receives little or no traffic OR. Update your writing to make your content truly evergreen OR. For others, it’s the product of content exhaustion. Here’s how to handle it.

SEO 98

SEO Content Dwell Advertising Mediums 98

ClearVoice

APRIL 25, 2022

You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. As a guest blogger on someone else’s website, your content’s backlinks can drive traffic back to your site. Write great content. Boosts your backlinks. Post in forums.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. They are accustomed to writing and delivering company messaging in a compelling and creative fashion.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Content Standard

JULY 14, 2015

As content marketers, we tell stories about our brands that people seek out. Brands have begun to discover solutions; they now know they need to partner with influential voices to own the conversations taking place on the Web in their industries. But, the question stands: Do brands know how to find and nurture these contributors?

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Ready to hear how we did it?

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers. Do: Write to a Specific Niche Law Firm Audience. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98