Writing on the Web

NOVEMBER 11, 2010

I’m going to take a broader view and relate narrative to branding. Branding tells a story in the blink of an eye. How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Blog this on Blogger. What Drives Us?

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand. We all know that.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. The title (branding elements should define the area of expertise and be memorable). Email this via Gmail.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. Y ou may get short-term results, but you’ll attract poor-quality leads that aren’t actually interested in your brand. The more trust your brand creates, the more conversions, return visits, and social shares you will get.

SEO 132

SEO Optimization Tips Lead Scoring 132

Convince & Convert

MAY 5, 2015

Now’s the time to kick off your online marketing campaign and watch the customers roll in. The problem is that you started to market too late. Another great way of spreading the word is to get bloggers to talk about your upcoming product. You’ve been working for a year or more, and the big day is here at last.

Buzz 158

Buzz Blogger Youtube Work Management 158

Hinge Marketing

MARCH 25, 2015

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Optinmonster

FEBRUARY 13, 2023

Thinking about this up front will make building and marketing a digital product much easier later. For example, SEMRush solves the problem of getting all the data you need for online marketing all in one place. Partnerships with bloggers and influencers can be another effective way to get your product in front of more people.

Product 67

Product Tips Work Management Digital Marketing Funnels 67

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Ryanair bullies a blogger. Marketing mismanagement isn't the sole preserve of Twitter. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It’s an extremely helpful strategy, and can serve as the foundation of your overall online marketing campaign, but it needs support if it’s going to succeed. Which strategies are worth pursuing? Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. A more robust website, with information that supports the education of the buyer, as well as validate vendor expertise, ultimately builds trust and brand.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Develop an Attention-Grabbing Brand Identity. The next step is to create an attention-grabbing brand identity for your blog.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

MARCH 7, 2013

” Follow Artillery Marketing at https://twitter.com/ArtilleryMarket. SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. But many fail at this as well by not participating in the conversation around their brand and keyword strategy. B2B Online Marketing Blog Social Media Strategies'

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Exo B2B

OCTOBER 16, 2020

Here is a bio excerpt of a real marketing expertise: «Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. However, social media marketing drives a lot of new traffic.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3. What do we do first?

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. She also hosts a podcast called Brand Authority, further expanding on the challenges she examines on her blog.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Predictive Response

MARCH 1, 2019

Building an online presence and professional reputation is essential whether you are launching a local business or an international brand. Utilizing multiple marketing tools and resources available online is one of the quickest ways to learn how to effectively reach and connect with your target audience. . We can help!

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JUNE 19, 2014

Recent Google+ posts show up in a branded search] . One of the biggest advantages of social is the ability to connect with and build relationships with customers, brand advocates, bloggers, reporters, etc. These are the people who can share your content, talk about your brand, and…wait for it…create links to your site!

Social Media 120

Social Media SEO Media Keywords 120

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Lilach Bullock , founder, Lilach Bullock Ltd.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hubspot

MARCH 5, 2020

This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today. While some of these changes might not impact the way you work until later on, 5G's pure speed might streamline or quicken your online marketing tasks in the near future.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98