Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? Blogs of course silly rabbit! It heightens the online experience for boring company websites.

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Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. How can you use your blogs for this purpose? Engage Your Blog Visitors What does this mean? How do you engage your blog visitors?

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Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. If someone in marketing says "I want to blog" make sure you set similar guidelines.

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Anything Goes Marketing

JULY 19, 2006

Lets face it, website conversions (form submissions) are good for everyone because it's typically someone out there who is browsing your website and saying "I want something more from you guys". While the conversion is crucial, it's also important to focus on the post-conversion website clickpath of your recent form submittor.

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Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

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Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? This may seem like a stupid question but it's extremely important to ensure that the people viewing your website or email see what you intended them to see.

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Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic.

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Anything Goes Marketing

AUGUST 1, 2006

As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. I guess it all depends on the goals of your blog. For example, there is Eloqua's sponsored blog, The Innovative Marketer.

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Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

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Anything Goes Marketing

SEPTEMBER 10, 2006

Mark White over at Better Business Blogging addresses the question: Business Blog: separate domain or on your website. It seems that if you're looking at boosting the web traffic on your main site, your corporate blog should be an extension of your site (eg: www.cnn.com/blog). Tags: business blog.

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Anything Goes Marketing

APRIL 23, 2007

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. They have The Weather Guys , American Idol chatter , and a sports blog.

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Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

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Anything Goes Marketing

SEPTEMBER 24, 2006

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog.

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Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? If you've had enough of e-marketing, here is what I recommend: Simplify your website. You have been warned."

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Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). You can update an RSS feed and have it publish to your website and email.

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Anything Goes Marketing

DECEMBER 17, 2007

The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. I`ve been added to the blogroll on Canada`s largest national newspaper.

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Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

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Anything Goes Marketing

AUGUST 25, 2006

Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. How I Set Up Wordpress … Internet Weath Master Starting a Blog? Tags: Wordpress Problogger blogging. 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

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Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

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Anything Goes Marketing

AUGUST 28, 2006

Ever see a website that has a million numbers that you should contact? The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging. Has anyone tried this?

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Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Notice how it's not only frickin hilarious but has a message to push you to their website to buy their stuff. Sounds difficult eh?

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Anything Goes Marketing

AUGUST 29, 2006

In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. While these don't have too much to do with my blog, the concept does.

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Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog.

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Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

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Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

APRIL 29, 2006

Why not tie your blog and e-newsletter together? On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said."

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Newsletter Opinions Tagging B2B Marketing 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

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Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. and blog commenting in the past. I've used a few of these strategies including Top 10 lists, Creating Controversy. Please feel free to!

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Anything Goes Marketing

OCTOBER 23, 2006

All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness?

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Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Bloggers have accepted this and even embraced companies that have started blogging. It's the YouTube community that must accept that YouTube is now being used as a marketing tool.

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Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

DECEMBER 9, 2007

This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube. CEO video messages to customers, prospects and employees. Have the CEO record a video with their video phone at the airport while they're waiting for their flight. Company videos for holiday cards.

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Anything Goes Marketing

APRIL 3, 2006

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books. Great article but then at the end I realized that the site had changed!

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Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

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Anything Goes Marketing

SEPTEMBER 16, 2006

Yes, Technorati is an amazing website that has been extremely beneficial to the blogosphere. It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is.

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Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). A website is like a big semi-permeable blob (think back to your to your biology days) that can be entered from all areas.

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Anything Goes Marketing

JUNE 15, 2006

By adding alt tags, you're making your website or blog more search friendly as your images are now searchable. PS - You may have noticed the lack of blog posts. These small tips can generate increased traffic on your site. Now all you need to do is to create creative content that will keep them there!

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Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. The key to sending relevant communication is to automate the process. This concept needs to be at the forefront of your planning in 2010. Happy Holidays from my family to yours!

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Anything Goes Marketing

MAY 26, 2007

A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. When you leave a comment on my blog, I get an email that tells me what you wrote about. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. In the "new world" of web 2.0, How do you do this?

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