PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Vendors 117

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart , October 26, 2022. and/or its affiliates in the U.S.

Gartner 62

Gartner Vendors Sample Opinions 62

Webbiquity

OCTOBER 31, 2023

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

InsightSquared

JANUARY 22, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. To help you roll out the new technology your sales leadership just purchased, I’ve outlined some general guidelines you can follow to help the organization onboard a vendor successfully. . Include End Users in the Implementation.

Vendors 159

Vendors Tips Zoominfo Training 159

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What content syndication platforms or other solutions does that content syndication vendor use to back up their processes?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Heinz Marketing

NOVEMBER 28, 2020

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. A recent study suggests B2B buyers rely most on product demos and vendor websites. Why Blogs Fail — And How to Make Sure Yours Doesn’t.

Account Based Marketing 136

Account Based Marketing B2B ABM B2B Sales 136

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The latest buzz word in B2B marketing is Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Madison Logic

OCTOBER 14, 2019

The post Shopping for ABM Vendors? appeared first on Madison Logic Blog. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. Pick something completely new, and you might find something. Read This First.

Vendors 68

Vendors Account Based Marketing ABM B2B Marketing 68

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The post B2B Vendors Need To Play Catch Up In A “B2E” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Digilant

DECEMBER 31, 2020

And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Taking the time to thoroughly interview digital advertising vendors before reaching a decision can give you more confidence and peace of mind in your final choice.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Webbiquity

APRIL 5, 2023

In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. One important step in this process is getting quotes and scheduling demos with vendors to evaluate their solutions. This includes providing ongoing product updates, training, and technical support.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The latest buzz word in B2B marketing is Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Free trials/accounts. Be positive.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. We’ve long known that bots are a nuisance on blogs, etc.,

Marketing AI 112

Marketing AI Work Management Marketing Management Vendors 112

LEADership

APRIL 28, 2015

The process of B2B vendor selection which traditionally was based on performance indicators of service, delivery, quality and price is now based on all of these, plus evolving factors such as just-in-time communication, process improvement and efficiency, enhanced supply chain management, etc. So why ask that question? Click To Tweet.

Work Management 40

Work Management Marketing Management Vendors Social Media 40

KoMarketing Associates

FEBRUARY 24, 2014

Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report. Demand Generation Events Search Engine Marketing Blog'

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Influitive

APRIL 24, 2017

The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We Pearson, the world’s largest learning company, wanted to change the way students perceived their brand.

Marketing Management 178

Marketing Management Generation Vendors Content 178

DiscoverOrg

DECEMBER 9, 2016

To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. One CIO claims over 50% of his inbox is filled with emails from vendors. Have you read a blog recently that fanned the flames of selling?

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Vidyard

MARCH 21, 2018

Your MarTech/SaaS/Vendors. As a customer using SaaS or MarTech services, you want to make sure you’re talking to your own vendors to make sure they have a good grasp on GDPR. If they haven’t already, your customers will be asking you what you’re doing to be GDPR compliant. appeared first on Vidyard.

Work Management 87

Work Management Vendors Privacy API 87

33Across

JUNE 24, 2019

The post Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust appeared first on 33Across. You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being.

Vendors 74

Vendors Advertisements Advertising Ads 74

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 17% of marketers plan to increase blogging efforts this year.

Business 100

Business Business Blogging Vendors Social Media 100

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. They cheered with hot cocoa and fresh egg nog; As they sat down to read their favorite blogs. If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Webbiquity

MAY 16, 2023

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? all blog posts) Yes(?) GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. appeared first on B2B Marketing Blog | Webbiquity.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120