Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 4: Dormant Subscribers, Unsubscribers, and Churn. Once they have unsubscribed or churned through your email marketing funnel it is much more difficult to revive them. Unsubscribe Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

illumin

JANUARY 30, 2024

Have a One-Click unsubscribe option for all recipients. One-click unsubscribe buttons have been mandatory on mass emails for years, also known as RFC 8058 headers. Provide DKIM-Signed unsubscribe URLs and tracking links. Maintain a low spam rate. SPF and DKIM authentication is crucial for validating email sources.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Click-Through Rate (CTR) Your click-through rate or CTR is the percentage of the number of people who clicked on a link inside your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SendX

JUNE 23, 2021

With all due respect, a message that includes links to a website or provides information relating to the company isn't considered a CEM. The following confirmations are not within the scope of project deliverables: receiving unsubscribes by SMS and publishing blog entries on micro-blogging and social networking sites.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it. Suppose you run a fitness blog. The answer is easy if you take it logically, with these best practices.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClickDimensions

MARCH 11, 2024

This blog will break down all of these questions with actionable outcomes. Authenticate your email with SPF, DKIM and DMARC: Enable Easy Unsubscribe Options Send Relevant Emails that Foster Engagement Over 4 billion people worldwide use email to connect with the world around them. Page Contents Toggle What is Deliverability?

Deliverability 40

Deliverability CAN-SPAM Domain Click Rate 40

Marketing Insider Group

JULY 13, 2021

Retaining subscribers is easier than gaining new ones, and making a genuine connection with your emails keeps you off the unsubscribe list during inevitable inbox cleanouts. Be sure to place your subscription link prominently in your emails so customers don’t miss it. Using an exit pop-up after they’ve read a blog post?

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

BOP Design

JULY 30, 2021

If it’s a page on the website or a blog, you can use this information to add more related topics to your content calendar in the future. Knowing Your Unsubscribe Rate. Generally speaking, an unsubscribe rate below 0.5% for an email campaign is normal for any email campaign (source: [link] ). source: [link] ).

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. In this blog post, I’ll cover: The reasons why people unsubscribe. Why do people unsubscribe anyway? Irrelevant content.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Vision6

JANUARY 15, 2024

Implement one-click list-unsubscribe header, and honour unsubscribes within two days. In this blog post, we’ve broken down six straightforward steps to help you prepare for upcoming changes and maintain compliance with ease. By default, Vision6 adds an unsubscribe link to the bottom of all your emails.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 4: Dormant Subscribers, Unsubscribers, and Churn In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Navigate the Channel

JULY 12, 2023

For example, some email service providers (ESPs) count unsubscribes as opens because the email technically must be opened for a user to unsubscribe. When an open isn’t registered, some like to count instances where there are one or more clicks in an email as an open,” according to this Oracle blog on email open rates.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Unsubscribe rate Finally, marketers must pay attention to the unsubscribe rates of their email campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Vision6

JUNE 6, 2023

This also opens up more opportunities to send follow-up emails with help links and resources about their new product or service. Link to a sign-up form in your email signature Adding sign-up form to your email signature is a less invasive and less sale-sy way to prompt more prospects to subscribe to your promotional content.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Zoominfo

MAY 5, 2019

Unsubscribes —Take a look at how many unsubscribes you’re getting from each email send. If you see particularly high unsubscribe rates on a certain type of content, this likely means it’s not working or your audience just isn’t interested. How will your strategy evolve over time and will it impact your budget?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Scoop.it

SEPTEMBER 21, 2023

For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. You should frequently check the pageviews on your curated content so you can see how it compares to blog posts created from scratch.

Curation 81

Curation Click Rate Content Open Rate 81

Hubspot

JULY 6, 2020

Like any great marketing strategy, you'll need to get in the mindset of your customers to determine why they're likely to subscribe -- or unsubscribe -- from your email list. For example, while prioritizing a sale, deal, or coupon code at the top of the email, you can also share news about a new product or blog posts at the bottom.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Launch Marketing

MARCH 9, 2022

Here are a few types of emails you could be sending in email automations based on customer actions: Confirmation for a product purchase Sign up notification for a company newsletter Link to reset a password or username on an account Email reminders curated by actions taken on the website. It could be a blog, article or another gated asset.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Writing on the Web

DECEMBER 2, 2015

How do you create an emotional connection with your blog readers? When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Extend a hand to your blog readers.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Zoominfo

APRIL 16, 2019

Avoid deception: If you mention that something is free in your subject line, you’d better have a link to that free offer in your actual email. Unfortunately, more often than not, this sign ends up being an unsubscribe request. You’ll also want to take a look at the number of clicks, unsubscribes, and downloads.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Follow these important tips to get set up for migration success.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. If you share a dozen links that have nothing to do with each other, you’ll confuse your subscriber. Promote a blog post series. Instead of just sharing the link, add a compelling reason for your subscriber to click on it and read it.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Conversica

SEPTEMBER 22, 2020

When leads bounce, unsubscribe, or mark our emails as spam, they’re communicating to us that they are not sales-ready, and therefore not ready for Conversica, either. Your MAS should allow you to send content-rich emails full of images, pricing and discounts, and links. However, they are perfect for your Marketing Automation System.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 52

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Unsubscribes: Knowing who is unsubscribing and when can be insightful to your content marketing. Website Content Metrics.

Social Media 83

Social Media Marketing Websites Media B2B 83

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Launch Marketing

NOVEMBER 2, 2022

This content, whether it is a blog or news update encourages audiences to engage with it and become more familiar with your brand. An email footer should be designed to include your office address, contact information such as a phone number or email, social links or icons, links to resources and an option to unsubscribe.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Optinmonster

JANUARY 26, 2023

Exit-Intent Signup Forms You’ve probably been on a blog or eCommerce site browsing for information when something in the real world distracts you and you start to close the browser. Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Vision6

OCTOBER 31, 2023

Remember: Personalised, targeted comms results in higher opens, higher clicks and less unsubscribes. Here’s a super-simple example using picture-links, but you could also link to a Vision6 form to ask for more information that way. This saves time, means your comms are way more targeted and reduces unsubscribes.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

eTrigue

OCTOBER 2, 2021

Fed-up users may click “spam” instead of taking the time to unsubscribe, leaving senders in a potentially perilous position. Make opts out easy If you’re trying to hide your unsubscribe link, you’re frustrating rather than fooling your subscribers. Make it obvious and easy to find the link and opt out (i.e.

CAN-SPAM 78

CAN-SPAM Opt-out Marketing Automation Services Opt-in 78

Optinmonster

FEBRUARY 22, 2023

In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. Provide Contact Information and Links to Social Channels Include contact information in your welcome email to make yourself accessible to subscribers if they want to reach out.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

SmartBug Media

APRIL 20, 2022

In this blog post, you can learn about Apple's MPP, what it means for customers and businesses, and how to realign your approach to metrics in order to make your email marketing most effective. List growth rate: The number of people added to the email subscriber rate versus the number who have unsubscribed.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

ANNUITAS

JULY 22, 2014

The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. The unsubscribe page does not necessarily mean goodbye.

CAN-SPAM 100

CAN-SPAM Deliverability Privacy Social Networks 100

BOP Design

APRIL 19, 2021

By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. And while it is not necessary to include an opt-out, it is best practice to provide a link to manage preferences.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

sagefrog

FEBRUARY 28, 2024

Avoid using “no-reply” or similar sender names, which hinders recipients’ ability to unsubscribe from your email communications. 2 To enhance data privacy, you must provide subscribers with clear options to manage their preferences and unsubscribe if they wish.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Marketing Graham

OCTOBER 20, 2020

name@yourCompany.com) you do not need their permission and can continue emailing them until they tell you to stop (unsubscribe). Either way (individual or corporate), you must ensure your marketing emails have an unsubscribe link. And if they unsubscribe, have they opted-out of both or just telephone calls?

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

ConvertKit

FEBRUARY 9, 2021

Knowing certain data points about your email subscribers will help you know where they are on their journey and can help you continue to move them along from blog reader to email subscriber to customer. Decrease unsubscribes. Using segmentation to your advantage will keep the number of unsubscribes to your account at a minimum.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. A link isn’t working? Unsubscribe rate. Make sure your plain-text version is visually attractive and has working links.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101