ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

ClearVoice

JANUARY 29, 2024

Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Innovation and creativity: People who approach obstacles differently can ignite creativity. They may introduce unique ideas that can differentiate your brand from competitors.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Content4Demand

JANUARY 26, 2022

Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. The workshop runs from 9:30 a.m.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Content4Demand

FEBRUARY 19, 2021

Join Stephen Watts, Director of Web Marketing at BMC Software , and our own Lisa Wallace, Director of Sales/Account Strategy , to learn how BMC created their first Ceros-based assets to extend a top-ranking blog post’s SEO dominance and delight prospects with an eye-catching and impactful case study portfolio. ET on Monday, February 22.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Campaigns 91

Campaigns Work Management Content Transparency 91

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. JASON MYERS: How do you define storytelling? What’s the point of being a good storyteller?) CHRIS KOGLER: I use a very direct definition of storytelling and, it relates specifically to business storytelling.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. The value of immersive brand experiences lies in their ability to create deep emotional connections with consumers.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Anyword

JANUARY 4, 2023

From online courses and books to workshops and more, these resources will help you become a better copywriter. You’ll learn about the power of storytelling, and how to create compelling copy that engages your readers. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Salesforce Marketing Cloud

JULY 14, 2022

So, I volunteered to take an informal strategy designer role by running a design thinking workshop with congregation members. During the workshop, we identified the different types of people and partnerships we wanted to improve experiences for: parents, couples preparing for marriage, the bereaved, and those attending fundraisers.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Contently

MARCH 13, 2020

Along the way, I’ve been thinking about how everything that’s happening affects the people who read our blog and newsletter. No matter what’s going on around us, education, entertainment, and storytelling will remain the way we stay connected to each other. What knowledge do you hold that you can share?

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

EveryoneSocial

APRIL 14, 2020

Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis. A brand is ultimately a narrative, and driving this ongoing story is the company comprised of storytelling humans. Set basic guidelines and provide simple workshops.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Zoominfo

OCTOBER 22, 2019

For us, the weekend is filled with workshops for intensive learning around a specific agenda. Attendees were tested on their knowledge on account based marketing , storytelling, the Socratic Method (selling through listening), pipeline management, selling to marketers, the buyer’s journey , and more. “We How Did We Get Here?

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Contently

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Vidyard

OCTOBER 27, 2015

Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun. Eager beavers could come a day early and take part in one of eight intensive, four hour workshops. In this workshop we learned about how building great content starts with building trust. Content Rules!

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Sprout Social

SEPTEMBER 2, 2022

Google Digital Garage free webinars, workshops and live trainings. This course gets you comfortable with Excel and shows you how to create high-level data visualizations to make storytelling with data easy. She also has a paid Reels storytelling course that goes more in depth. Type: Blogs and websites. Type: Webinar.

Social Media 118

Social Media Training Course Resources 118

Contently

MAY 3, 2018

Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult. The field is full of annoying jargon , stale stock photos, and generic blog posts that never seem to go anywhere. The students around me rolled their eyes.

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

markempa

AUGUST 1, 2017

Over the years, the number one complaint I have from solution selling and customer centric selling clients of mine would be the VP of sales would say, hey said “Mike, the top 20% love solution selling, but the bottom 80% quit using it within two weeks of the workshop.” What happens is we create a little story in their brain.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Marketing Insider Group

JANUARY 11, 2021

You can watch recordings when convenient, attend virtual workshops, and network online with real humans. A half-day of workshopping. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. You don’t need to worry about catching and spreading a nasty virus.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

ANNUITAS

AUGUST 12, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. Blog Content creation Content Marketing Institute Content marketing strategy Demand Generation Robert Rose'

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

Scoop.it

JANUARY 20, 2022

Their photos, blogs, or videos captivate and encourage people to buy anything from high-end jewelry to a natural fruit snack. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites. For example, they can give feedback on your products or services, launch giveaways, or employ storytelling.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

ANNUITAS

FEBRUARY 11, 2014

So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. Blog B2B Marketing CMI content marketing Content Marketing Institute operationalize content marketing Robert Rose'

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

Webbiquity

SEPTEMBER 26, 2023

The company formerly helped clients produce conferences, corporate events, training workshops, and webinars. The (Still) Booming Minnesota Event Ecosystem appeared first on B2B Marketing Blog | Webbiquity. Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

ClearVoice

APRIL 23, 2020

For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. Blog posts. Econsultancy chats about this on their blog, highlighting the fact that empathy can be used to fuel more accurate buyer personas, leading to more effective targeting.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Buzz Marketing for Technology

JULY 2, 2008

Workshops & Seminars. Storytelling. Filed in Narrative , Storytelling. 06:00 - Shawn distinguishes between storylistening & storytelling. 08:30 - "Storytelling" as a bit overwhelming vs things that you do everyday. 11:15 - The use of objects in storytelling - Madelyn applies this to mission statements.

Work Management 100

Work Management Skype Digg Storytelling 100

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. This is where content marketing comes into play.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Vidyard

AUGUST 10, 2018

The event is organized like a multi-part workshop, complete with a video strategy workbook that every attendee receives. Sessions we’re most excited about: “Think Like A Filmmaker” Learn how documentary films and their storytelling techniques can be a powerful and captivating way to tell your brand story R.O.E.

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. He’s a distinguished educator who has devoted his career to sharing the power of story in Hollywood, corporate board rooms, and conferences/workshops. Seth Godin.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Content Standard

JULY 27, 2016

Our readers wanted long-form editorial that explored stories through original angles, incorporating unique perspectives that could only be found on TCS, not on another marketing blog. Just a few months later, we’ve already started transforming our content on the Content Standard to include these essential storytelling elements.

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Kapost

MARCH 10, 2017

Can you take insider tips like upcoming trends and turn them into three months of content ideas for social media or a blog? They even have a University Day before the conference with workshops, demos, and presentations. The post The Top B2B Marketing Events to Attend in 2017 appeared first on Kapost Content Marketing Blog.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Vision Edge Marketing

JANUARY 9, 2020

We highly recommend using this approach in a workshop-style environment, ideally with an objective third-party facilitator. If you’re new to creating message maps and counter messaging, here are five steps to get you started. How to Create an Effective Counter Measures Message Map in Five Steps. Key Messages.

Paid Search Agency 141

Paid Search Agency Deliverability Touchpoints Advertising Agencies 141

ConvertKit

JUNE 18, 2021

Blogging , freelance journalism, and technical writing are all ways to drill down further into whatever you’re most interested in and to share your knowledge with your audience. That’s what she blogs about, too, which helps her get new clients and speaking opportunities. You have more to say—so keep writing in your niche. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103