Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. And blogging platform Medium has launched its own subscription publications. As publishers begin to sell their own products (ie. We’d love to help.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Leverage an ad server that helps you streamline and scale.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Implement a Consistent Publishing Schedule.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. How can I track the bounce rate for my blog posts?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Webbiquity

OCTOBER 31, 2023

An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor. Affiliate sales support independent publishing. Just 4% said it’s becoming less important relative to other tactics. It’s also popular with consumers.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Affiliate sales support independent publishing. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically.

Spending 327

Spending Branding Brand Identity Top of Funnel 327

Convince & Convert

JULY 17, 2015

In fact, after using the coupon to purchase from you, the same user will likely be just as willing to use a competitor’s coupon next time he makes a purchase. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. That high percentage of traffic is also a problem.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Marketing Insider Group

JULY 6, 2021

Driving sales means driving your customers to the places where they can directly make a purchase — in most cases, to your website. Visibility on social media is heavily determined by purchased ads, and even when you’re investing in those, it can be difficult to determine where exactly your content is being placed and who is seeing it.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

MARCH 8, 2022

Publish original studies. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services. This was a short-term, limited-time offer to incentivize purchase through urgency. Content upgrades are lead magnets you create for specific blog posts.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Liveintent

SEPTEMBER 16, 2020

Make things easy – to navigate your site, to enter purchase details, to read product descriptions, and to speak with a human representative. Download our eBook to learn how publishers and advertisers are discovering new windows of opportunity to retain and grow relationships with customers during this time.

Purchase 62

Purchase Business Mobile Advertising Amazon 62

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Affiliate sales support independent publishing. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

SmartBug Media

FEBRUARY 7, 2020

It's simple—start a manufacturing blog. Why Start a Manufacturing Blog? By building a blogging strategy around topics your ideal customers are interested in, you can establish thought leadership while reaping many additional benefits. Blogging will help you build relationships with potential and existing customers.

Thought Leadership 99

Thought Leadership Ad Frequency Lead Scoring Lead Ranking 99

Marketing Insider Group

JANUARY 2, 2024

“These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. It’s true that publishing content can be a very effective way to grow awareness of your brand and attract more traffic to your website.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Valasys

APRIL 29, 2021

When you have the contact data, you can start to lead the customers through the different purchasing stages, starting from attention to the very last stage of conversion. Basic answer: with their powerful content or blog entries in less complex terms. Approaches to Generate Leads from Your Blog – Make important lead magnets.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Purchase Decision Makers. Who is making the decision to purchase your product or service? This includes blog posts , eBooks, whitepapers, webinars, and more.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy. 64% of consumers make a purchase after watching branded social videos. Let’s jump right in!

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Blog Learn More Design reengagement campaigns.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 92

Promotion Aggregators Advertising Mediums Youtube 92

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 144

Tips Lead Scoring Lead Ranking SEO 144

ConvertKit

MAY 18, 2021

A good place for us to start is to understand that there are two main book printing options for self publishers. Why choose print on demand books for your self-publishing. For entrepreneurs who want to easily self publish their book so they can get back to other projects they love (like another book!), Saves you time.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Strong organic insight through each step of the purchasing cycle is a proven method for growth. With an engaing site experience, visitors will come, remain, investigate, connect, explore, and make purchases more often.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They also create much-needed assurance for customers while they’re making a purchase decision.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. In the B2C world, purchases tend to be less expensive and lower risk. And there you have it—our sixth B2B blog post round up. Key Takeaways.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Martech Advisor

OCTOBER 10, 2019

Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. For mobile publishers, it’s an attractive monetization method because digital add-on content is highly incremental and profitable.

Mobile Advertising 62

Mobile Advertising Ad Exchange Lead Ranking Custom Publishing 62