Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. Their partnerships range from micro-influencers with a bit over 1,000 subscribers to huge online stars like YouTubers Jenna Marbles and Julien Solomita: Image credit: Twitter.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Its content is so good that it often goes viral on Reddit.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Traditional media will be there but social media and blogging will be the major reason for the media explosion. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 133

Social Media Media Blogger Television marketing 133

ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who needs to be looped into the conversation?

Content 130

Content Trends Social Media Eye-Tracking 130

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Millennials prefer to stay up to date on current events and happenings via Twitter.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. Your brand might benefit from a funny, informative video about what you do, or you could always write blog posts to set the record straight about something in the press.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

ClearVoice

FEBRUARY 3, 2021

Articles also can be… Blog posts. Press releases. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). Content for a company blog and to establish a content cadence. Branded/native content. Content ladders. Interviews. News items. Thought-leadership pieces. Skyscrapers.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Unique: Why is this blog post compelling and unique?

Tips 69

Tips Content SERP Custom Publishing 69

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S. Social Media.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Launch Marketing

MAY 24, 2018

While you might not create a post that goes viral, a steady and established social media presence builds credibility, generates interest and communicates information to your audience using a medium that is part of their daily lives. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Generate leads?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. We Are Social. Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Encourage them to blog. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Get them twittering. to prepare them to be public representatives of the company.

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Image source: Twitter. Image source: Twitter. See what I did there?

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. For more specific advice, check out our Twitter audit guide. We don’t go on Twitter to be sold to, but that doesn’t mean we don’t end up buying something while we’re there.

Social Media 105

Social Media Social Marketing Media Planning 105

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. This content has a vast range but could include any of the following: Blogs. An undeniable reality of today is that we are deeply interconnected.

PR 52

PR Public Relations Content Thought Leadership 52

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. Enter your blog’s URL and your email address, and press go. Recommendations for the Buffer blog: Double-check the way we add utm parameters to links Fix an alt tag in our email signup form.

Social Media 72

Social Media Social Marketing Media Dwell 72

Outgrow

FEBRUARY 25, 2021

Source: Twitter. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. You can provide industry insights or even valuable growth hacks from this blog all while building your email list. Then, they moved on to writing more on their blog. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

SEPTEMBER 29, 2011

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Image Source.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Martech Advisor

JANUARY 30, 2020

“BuzzSumo analyzed 777 million posts throughout 2018 and found that without question, link posts for any article, blog post, or website that lives outside of the Facebook ecosystem get the lowest reach and the lowest engagement. Maybe you’re not racking up viral exposure and thousands of fans.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

JANUARY 12, 2022

Blog posts , press mentions and earned media. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. When customers share photos of their photos, experiences or purchases.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

KoMarketing Associates

SEPTEMBER 18, 2012

The audience on Twitter wants information faster. It was pleasantly surprising to see B2B marketers continue to acknowledge the effectiveness of blogging in their social media initiatives. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. whiteboardfriday on Twitter. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Twitter is quite an unpredictable platform.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. Perhaps most notable is the fact that blogs fall just behind retail websites in likelihood to influence purchase decisions. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Digital Marketing World Forum

AUGUST 7, 2019

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. Channels and audiences to watch include social media, the press, review sites, employees, customers, influencers, competitors, and others.

PR 40

PR Marketing Management Press Paid Search Agency 40

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. For more specific advice, check out our Twitter audit guide. We don’t go on Twitter to be sold to, but that doesn’t mean we don’t end up buying something while we’re there.

Social Media 52

Social Media Social Marketing Media Planning 52