Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. You can also create viral articles or epic guides.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Contently

APRIL 16, 2020

It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. GE Healthcare is a part of the story, but it’s not a press release. And when I want to be inspired, I read GE Reports.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 227

Storytelling Brand Identity Branding Paid Search Agency 227

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” 2010 Content Marketing Trends and Predictions.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter. company backgrounder.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Suppose you’re strong in social media engagement but lagging in press mentions. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Outgrow

OCTOBER 7, 2021

6 Build a Community through your Blog. Create a strong web presence through ecommerce content marketing strategies like writing blogs that aren’t an extended sales pitch. These blogs must provide value and make your prospects feel that they really are a part of a community. 8 Distribute Press Releases and Create a Press Kit.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Optinmonster

FEBRUARY 11, 2024

A spin on this is inviting people to contribute to your blog in exchange for a free account. Login with Twitter, and you can do a basic search for free Type the URL of their blog into Buzzsumo to see if their content gets shared, as in the screenshot below Reach out to them via email, without being too pushy 9.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. If you are looking spread awareness about your brand , Facebook content has the potential to go viral. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. It should help you more effectively capitalize on trends and address pressing problems in your industry. If it can be measured, it probably should be measured. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Convince & Convert

JULY 23, 2012

Traditional media will be there but social media and blogging will be the major reason for the media explosion. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. He blogs regularly at the Nao blog.

Social Media 135

Social Media Media Blogger Television marketing 135

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who needs to be looped into the conversation?

Content 126

Content Trends Social Media Eye-Tracking 126

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. Today, GE Reports has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Kellner has really taken his strategy beyond the blog.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

Contently

MAY 2, 2018

Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. Your brand might benefit from a funny, informative video about what you do, or you could always write blog posts to set the record straight about something in the press.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts could be less vulnerable than other viral platforms. Why is this concerning? Shorts could provide long-term benefits.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

SEPTEMBER 21, 2020

At the time this blog post was written, this Reel had more than 30,200 views. When you press record, a countdown of three seconds will appear on your screen before Reels starts to record. Once you press and hold the record button, you'll start filming a clip. Think again. Prepare to publish your Reel.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Get started with RafflePress today and create a viral online contest in minutes.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

ClearVoice

SEPTEMBER 14, 2022

A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Lenny's Newsletter

SEPTEMBER 5, 2023

If we got some of the right people using it, we would get sort of a viral adoption effect. Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ClearVoice

FEBRUARY 3, 2021

Articles also can be… Blog posts. Press releases. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). Content for a company blog and to establish a content cadence. Branded/native content. Content ladders. Interviews. News items. Thought-leadership pieces. Skyscrapers.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Sprout Social

FEBRUARY 15, 2023

Contact info: Include a public-facing email where people can contact you for business or press inquiries. For example, when I managed social for Shedd Aquarium, we repurposed a video from a viral Tweet on YouTube, where it also racked up impressive views. Then, we built an entire playlist based on the successful, viral videos.

Youtube 84

Youtube Advertising Channels Brand Identity Branding 84

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. We Are Social. Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . Role of Press Releases in ranking higher in SERPs. Future of blogging. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. PR credibility vs social media credibility.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

SmartBug Media

APRIL 19, 2021

And, you bet your bottom dollar, marketing campaigns have become more fun (per the first sentence of this blog) because of it. Go Viral If You Dare—NFT Please? Those visual learners are usually pressed for time, which means they will spend seven seconds or less deciding if they like what they see. The Right-Brain Strategy.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 77

Public Relations PR Press Conference 77

Digilant

MARCH 23, 2021

Study the job sites, job review sites, and press releases. Check social media accounts and any other press going on with you and other brands. Look at the platform, the number of followers, the frequency and consistency of when they post, and what goes viral. You want to understand who your competitors are hiring. FAQ section?

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Launch Marketing

MAY 24, 2018

While you might not create a post that goes viral, a steady and established social media presence builds credibility, generates interest and communicates information to your audience using a medium that is part of their daily lives. Distribute a Press Release to Relevant Publications and Influencers. Emailing them about new blog posts?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60