Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Scoop.it

JANUARY 7, 2021

To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format. press releases. Their partnerships range from micro-influencers with a bit over 1,000 subscribers to huge online stars like YouTubers Jenna Marbles and Julien Solomita: Image credit: Twitter.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 108

Public Relations Stats Work Management PR 108

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Its content is so good that it often goes viral on Reddit. When I want straight news, I head to The New York Times.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Moz

JUNE 28, 2020

For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Social media.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

EveryoneSocial

MARCH 23, 2023

As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) Cold-Pressed Filtered Content for Best Results Value: Old content enjoys a second life thanks to targeted search criteria. Speaking of cold-pressed, the metaphor gets mixed depending on how oily the content is.

Tagging 52

Tagging Linkedin Press Profiling 52

Sprout Social

FEBRUARY 15, 2023

Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and creation,” according to the company’s press release. I’m so excited to be a part of the #BlackAndUnlimited Digital Development program!

Brand Identity 99

Brand Identity Branding Budget Programs Communities 99

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Millennials prefer to stay up to date on current events and happenings via Twitter. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then.

Content 130

Content Trends Social Media Eye-Tracking 130

Hubspot

FEBRUARY 23, 2021

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. Alternatively, you can connect your Twitter to have the same username, photo, and profile information flow into the app. Lastly, you can complete your profile by linking Twitter and Instagram. Set up your profile. Leave a room.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S. Social Media.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Contently

JUNE 9, 2016

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Of course, there are catches.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

Sprout Social

AUGUST 11, 2020

From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. Some popular tactics for doing so include: Live Tweeting events such as games, press conferences or drafts. For example, let’s check out how Tottenham Hotspur uses both Twitter and Instagram to build hype during a match.

Social Media 135

Social Media Media Buzz Communities 135

ClearVoice

FEBRUARY 3, 2021

Press releases. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Branded/native content.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

SnapApp

NOVEMBER 10, 2011

There is a new version of SnapApp today, hot off the presses!? Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. This includes a new look and feel, and a new chart option called "Viral Lift". Switching to Twitter's Native Buttons. SnapApp Analytics Overhaul.

Twitter 48

Twitter Analytics Stats Microsite 48

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. And on average, less than 3 percent of a brand’s followers will see a post on Facebook or Twitter.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. Your brand might benefit from a funny, informative video about what you do, or you could always write blog posts to set the record straight about something in the press.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Buffer

MAY 4, 2022

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. How to remove press on nails — TikTok viral hack , and 2022 spring beauty trends you need to know about.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. And on average, less than 3 percent of a brand’s followers will see a post on Facebook or Twitter.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Get them twittering. Those people may receive media training, presentation and speaking training, etc. Gatekeeper.

PR 100

PR Peer-to-peer Press Public Relations 100

Launch Marketing

MAY 24, 2018

While you might not create a post that goes viral, a steady and established social media presence builds credibility, generates interest and communicates information to your audience using a medium that is part of their daily lives. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Generate leads?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. For more specific advice, check out our Twitter audit guide. We don’t go on Twitter to be sold to, but that doesn’t mean we don’t end up buying something while we’re there.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. Don't believe me? Think about how often content is shared across the web — for instance, there are over 2.45

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media. “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Vidyard

NOVEMBER 29, 2016

While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey. “In Nearly half of respondents said they use internal staff and resources to produce videos, up from 38% a year ago.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65