Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Key Takeaways. Attract Funding. Image source: [link].

Startups 269

Startups Work Management Marketing Management Service 269

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Key Takeaways. Attract Funding. Image source: [link].

Startups 251

Startups Work Management Marketing Management Service 251

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Social Media 146

Social Media Media Guidelines Privacy 146

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Be sure to create a template press release or statement.

Social Media 134

Social Media Marketing AI Tips Media 134

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases? Did I just describe your social media program?

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox. Banned Keywords.

Social Media 104

Social Media Media RSS Work Management 104

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Buzz 156

Buzz Social Media Media Conference 156

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 165

SEO SERP Conversion Eye-Tracking 165

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 101

Press Distribution PR Public Relations 101

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Start there.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

ClickDimensions

APRIL 9, 2020

Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as usual, it can be challenging for brands to know how to proceed with social media marketing. Be proactive. Do what you do best.

Social Media 98

Social Media Effectiveness Media Brand Identity 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Social-Powered Traditional Media.

Social Media 134

Social Media Media Blogger Television marketing 134

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. 2) Start with some smaller blogs. 1) Use HARO. 4) Build relationships with reporters.

Press 69

Press Features Tips eCommerce 69

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Circle Studio

SEPTEMBER 20, 2017

Social media marketing has become a necessary and valuable marketing tool for businesses today. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. Many businesses jump into social media with no real strategy or gameplan. Not having a strategy.

Social Media 102

Social Media Social Marketing Media Planning 102

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. I was also new at Twitter and blogging, so I wanted to make sure I could catch her attention and use my @-tag wisely.

Press 100

Press Social Media PR Media 100

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Instead of simply reading a book or blog post, consider taking an in-person course. What is your unique value proposition ? What do you have to offer your target audiences?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. Step 4: Create!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Content upgrades are lead magnets you create for specific blog posts. Provide gift cards.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 9, 2024

But before you press ‘buy’ on that audio set-up, consider the following for your brand. Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on. Analytics don’t come easy.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Contently

MAY 11, 2024

Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Let’s take the Minneapolis-based pizza parlor.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Regularly update your blog with fresh content and new insights. Consistently monitor your online reviews and address any negative comments swiftly and professionally.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Buzz 109

Buzz Social Media Media Conference 109

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions.

Analysis 130

Analysis Comparison Keywords Case Study 130

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms.

Social Media 77

Social Media Media Analytics Communities 77

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. Next, she took a short press trip to Savannah, Georgia.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Post it on social media. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels.

Press 55

Press Media Blast Campaigns Paid Search Agency 55