WebMarketCentral

SEPTEMBER 5, 2006

In his own entertaining and informative style, Paul addresses topics like mobile ads, effective (and ineffective) tech ad campaigns, video ads, blogging, and viral marketing. Small Business Blogging : Andy Wibbels, author of Blogwild!: He's also a prolific industry writer and speaker.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Of the more than 1,000 blogs nominated, the WebMarketCentral blog was among the hundred or so across 11 different categories that made it onto the ballot. You know what my favorites are.

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

JANUARY 18, 2008

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. 8 Podcasts iTunes 94,360 889,156 -10.3%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JUNE 30, 2009

Record and promote podcasts? The Complete Idiot’s Guide To Podcasting by Search for Blogging Mert Erkal delivers just what this post's title promises. If you're a podcasting pro, you can safely skip this one. Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 14, 2008

As for blogs, the number of agencies that have them is growing, but overall they're still pretty spotty in terms of technical chops and raison d'etre, and there's at times an embarrassing level of "Gee whiz! We're blogging!" She also comes down on DDB for the lack of permalinks on its blog; not exactly techno-savvy for a big agency.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

DECEMBER 20, 2007

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 LinkedIn , Facebook and Wink ) and blogs. IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 30, 2007

A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. It's important to remember, however, that a blog will not "go viral" overnight; it takes time and consistent, high-quality content to build readership.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

FEBRUARY 27, 2009

This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools such as blogs and podcasts to target prospects. Blogs are the most frequently used Web 2.0 Here is the vendor perspective.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JUNE 28, 2006

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. Winning an Honorable Mention (despite being up against Seth Godin ) is the second-best thing that's happened as a result of lanching this blog.

einsof 20

einsof Rules Advertising Agencies RSS 20

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. More on this later. ** technorati tags: Blogging for Business Conference, The practice of PR, Web 2.0, What do you think?

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.)

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JULY 30, 2009

If someone actually uses your brand or product name in a Tweet, blog post or elsewhere, and there's only the sound of crickets coming from your corporate HQ, it makes your firm appear out of touch and unresponsive. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

SEPTEMBER 6, 2007

Blogs are a key component of the social media B2B buyers are reading. Bloggers tend to be subject matter experts (although some might point to this blog as an exception to that rule). That's why, for example, you'll find few Minnesotans who blog about surfing (okay, Graeme Thickens being an exception).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

APRIL 2, 2009

someone who's never set up a blog before is guaranteed to make mistakes, probably several; consultants aren't perfect, but can be expected to make far fewer); Utilize proper tactics and etiquette for each type of media; and Measure results to help optimize efforts.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JANUARY 3, 2007

To survive, publishers will have to stop thinking in terms of format (print magazines) and focus instead on providing compelling content that attracts a quality audience, and is delivered in a variety of formats (print, website, blog, podcast , video, and whatever comes next).

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. The site also allows business owners to form networks with one another."

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

OCTOBER 16, 2008

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 12, 2007

SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. 78% of buyers said they had listened to a technology-related podcast more than once. (I Still, it's a significant number.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

SEPTEMBER 24, 2007

An overview of online B2B lead generation tactics, this page provides an overview of the most common types of Internet advertising and online B2B lead generation programs, including: Search engine marketing Advertising on Internet ad networks White paper syndication Email marketing Webcasts and podcasts The goal of all of these B2B lead generation (..)

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

DECEMBER 15, 2008

Does podcasting work?" If you'd like to keep up (or you're considering early retirement yourself) I'll continue blogging at [link]. Or the taxonomy of your taglines, key benefit propositions, and/or headlines doesn't match the wording your prospects would use. The biggest question I get asked is about particular types of campaigns.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

MAY 29, 2007

Finally, the author's advice, while highly practical, deals with nothing as mundane as B2B lead generation or podcasting, and will require considerable thought on the part of the reader to properly and constructively apply. Second, the tone is engaging, but certainly not cheerleading, and ranges from dryly academic in spots (e.g.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

SEPTEMBER 14, 2009

OnlyWire OnlyWire lets you automatically submit content to all of your favorite social networking sites with a single button, and makes it easy for your blog readers to bookmark and share your content. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20