SendX

SEPTEMBER 30, 2020

According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Below is an example of video email from Wistia that has just launched Soapbox, their newest features: Source: jilt.com/blog #3. Turn Off Autoplay.

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

Ontraport

NOVEMBER 4, 2019

Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Stats to track in the Convert stage. Stats to track in the Fulfill stage. Open rate on delivery and bonus emails. Click-through rate for bonus content.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Vidyard

SEPTEMBER 27, 2018

Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works. We’ve put together a blog that explains how to use video to prospect and validate leads. Another 31% are talking about it.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. So, since your goal isn’t to waste time and money sending emails that are not going to be opened, make sure you don’t make the big email marketing mistake of writing bad subject lines. Therefore, you want to ensure that you don’t get off on the wrong foot.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. The average email click-through rate is 2.6-3%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. Your business probably already spends a lot of resources on content marketing for your blog and social media channels.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Hubspot

FEBRUARY 4, 2015

If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. At this frequency, companies enjoy a median open rate of 32.4% and median click rate of 6.5%.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

Hubspot

MAY 18, 2021

Those stats alone serve as a reminder that email marketing is not a thing of the past. What day/time are your open rates higher? Open rates, click-through rates, and other standard email metrics all give you signals. For HubSpot's Service Blog, the daily email newsletter includes a question of the day.

Research 101

Research Buyer Personas Open Rate Click Rate 101

SmartBug Media

FEBRUARY 24, 2021

With this strategy, you can capture data about open rates, locations, click-throughs, and more. Additionally, email tracking can: Save time by helping you avoid unnecessary email follow-up if someone hasn’t opened or engaged with your marketing emails. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. This list of general email marketing stats has the answers you’re looking for. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Social Media Video Stats for Facebook 45. The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds. Social Media Video Stats for Instagram 53. Video Content Marketing Stats on Ad Spending 66. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SendX

MAY 21, 2021

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!!

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Cintell

MARCH 10, 2016

Using Personas increases email open rate 2-5 times (Forrester). Email Click-through-Rate increased by 10% (MarTechBlog). Demand Generation: Companies who exceed lead and revenue goals were 2.4X as likely to use personas for demand generation than those who missed lead and revenue goals. DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add to Your Blog. Another place you can repurpose case study content is on your business blog. Incorporate into Email Marketing. Source: Wyzowl.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

ClearVoice

MAY 12, 2022

Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Besides your email subject line, it’s vital to hook your subscribers in with your newsletter’s opening line. Newsletters have an average open rate of 15 to 25%. Personalized.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. Calendly lists a stat about their app to get you hooked right off the bat. Introduce or provide extra information about your products. Image courtesy of Calendly.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ClickDimensions

MARCH 31, 2023

Click here to begin your journey and maximize your open rates! Problem 3 – How can I prevent membership declines? With this in mind, once a key message has been chosen getting that message out there is the next huge hurdle for NFPs to overcome when strategically searching for new contributors.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Porch Group Media

JUNE 9, 2022

Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy. – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Litmus

AUGUST 2, 2021

How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We’ve got a blog post on how to set up BIMI for brand recognition in the inbox. Download the guide ?. It’s really easy!

Webinar Metrics 108

Webinar Metrics Privacy Protection Trends Privacy 108

Hubspot

JULY 6, 2020

For example, while prioritizing a sale, deal, or coupon code at the top of the email, you can also share news about a new product or blog posts at the bottom. blogs, videos, graphics).". Aside from subtly including promotions in one of these emails, you could also link to blog or video content aimed at lead generation.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Porch Group Media

FEBRUARY 16, 2021

Take a look at some of these recently published statistics in our recent blog post. For example: 47% of people open the emails based on the subject line. OptinMonster ) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Litmus

MARCH 5, 2020

Noise blog. Here’s a quote from the article: But whether these open rates are “useful” or not is irrelevant. Not being able to track open rates, and fret over whether that meant our subject lines weren’t providing just the right HOOK, has actually been a relief. It’s been fine!

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Hubspot

JUNE 5, 2018

Just insert the name into the description like so: “I’m linking to a HubSpot blog post on CRMs you may find helpful … ". Yup, that’s a true stat.). You can definitely use intriguing stats to instill a sense of urgency, but dropping them in out of the blue won’t get you a response. Did you know … ?”. Congrats on … ”.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Read more of our blogs here.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. I'd recommend brands find other topics to email their audience about (blog posts, free ebooks, etc.)," she said. This tactic builds deep credibility and trust.".

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Martech Advisor

JANUARY 24, 2020

Before we move ahead let’s take a look at some stats. The Emojics blog reports the following: 6 billion emoticons are sent every day. Emojis increase Instagram engagement rate by 48%. Neil Patel shares in his blog , " emoticons have become a usual feature in our daily communications. Emoji Marketing Statistics.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Proving your company deserves a spot among those favorites necessitates care and consideration for readers—just as it does with your blog and on social.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Porch Group Media

NOVEMBER 10, 2021

Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4% Download V12’s Email Marketing Success Kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. Not subscribers to your blog or your email list. Whereas email campaigns may get 10% open rates, you can expect 80%+ open rates from Messenger chat blasts. It’s not just me reporting stats like these. We’ve all experienced this problem.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Read more of our blogs. Like what you read?

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Litmus

NOVEMBER 22, 2021

Over the years, Litmus has reported on email client market share to help marketers make better decisions when it comes to strategy and prioritization for design, coding, and overall email program focus—both on our email client market share site and this blog series, which looks at the data on a month-to-month basis.

Privacy Protection 96

Privacy Protection Email Marketing Privacy Differentiation 96