Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 213

Paid Content Stats Marketing Budget Webinar Metrics 213

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Cintell

MARCH 10, 2016

Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). Email Click-through-Rate increased by 10% (MarTechBlog). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Sharpspring

SEPTEMBER 26, 2019

KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Take care of these four factors, and you are mostly covered to have a good Email Delivery Rate. Email Open Rate is the percentage of the total number of subscribers who opened an email campaign.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. What’s a catchy blog title for XYZ?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

SEPTEMBER 23, 2020

You have all sorts of channels to choose from: brochures, blog articles, social media, and more. Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns. Remember the stats above? Sales funnel automation.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Hubspot

MARCH 30, 2016

Before we enacted these changes, here's roughly how our blog email subscriptions worked. Traffic to the blog from our email notifications gives us an indication of how these emails are doing, but it's not a full picture of how well our emails themselves are doing. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

SendX

MAY 17, 2021

Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. Knowing your CTR could help a lot in optimizing your message. billion by 2023.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. The average conversion rate from SEO is around 14.6% NotifyVisitors ) Slight changes to the CTA copy on banner ads can help increase click-through rates by 192%. 99 Firms ) Want more than just stats?

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Single Grain

JUNE 21, 2023

If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. TheB2BHouse ) Video sponsored content has a CTR of 0.44%.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). We got a 14% open rate and a click through rate of just over 2%, which drove a lot of our initial direct traffic. Here are the complete stats for the email we sent: Paid ads strategy. The traffic to our blog during the first week was as follows.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of this blog -- I learned from this blog.

Hubspot 0

Hubspot Long Tail Marketing Advertising Mediums CTR 0

DotDigital

JUNE 21, 2021

Open rates, click-through rates, and click-to-open rates help give us signals about how our email marketing is being received by our audience. Conversion rates help us optimize the website for better engagement. or “What do our email stats look like?”

Google 52

Google Marketing Automation Services Click Rate Digital Marketing Funnels 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Social media networks and blogs consume nearly 25% of people’s time online. And much more. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. You can test headlines for open rates, times of day to send, CTAs to click, etc. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is Have a landing page ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

JANUARY 31, 2022

Result: The first 3 variants only showed small lifts but the stats weren’t solid enough to confidently declare a winner. But the variant with the bottom area trust elements boosted the conversion rate by 11.5% They’re known for running thousands of tests and being open about it on The Netflix Tech Blog.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Outgrow

DECEMBER 30, 2020

In 2019, Campaign Monitor revealed that interactive email content increases the click-to-open rate by 73%. Adding videos can increase click-through-rates by up to 300%. All these stats show how valuable interactivity is for email marketers. He loves gadgets, bikes, jazz, and eats and breathes email marketing.

Design 64

Design Trends Outgrow Deliverability 64

Optinmonster

DECEMBER 30, 2019

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. Blogs are an excellent way of creating content to engage your users, but they also increase your authority in your niche. 49% of consumers use smartphones for shopping.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR. They create ROI-focussed ad copy to boost CTR and drive more leads. What Is a Digital Marketing Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 93

Click Rate Email Marketing CTR Opt-out 93

Hubspot

JUNE 26, 2018

Here are some stats that prove how effective email marketing can be: Email is good for business. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Research the average email stats for your industry and use them as benchmarks for your goals. Which blog posts are worth sharing?

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

SocialPilot

JANUARY 16, 2024

We’ve got the social media demographics and engagement stats you are looking for. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% Facebook Usage Stats Facebook has 3.03 Facebook Demographics Stats Facebook is the favorite platform for the 25-34 age group, accounting for 17.6%

Social Media 113

Social Media Statistics Media Cost Per Thousand 113

Convert

MAY 18, 2022

Here’s what Amanda Natividad , VP of Marketing at SparkToro , experienced recently: I was reading a blog post I found through organic search. Read Next: 4 Things We Learned Analyzing Email Pop-Up Stats of 50 Online Retailers. Using a scroll-triggered popup on a blog article is a good way to persuade users to read more of your content.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

Single Grain

AUGUST 12, 2021

A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation. Related Content: How (and Why) to Conduct an Effective Blog Post Audit. 30 Ways to Come Up with Great Ideas for Your Blog Posts. Page Bounce Rate.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Valasys

APRIL 4, 2023

What are the Stats about it? It’s All About Personalization Did you know personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized ones? Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation? Sound too good to be true?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Vidyard

SEPTEMBER 3, 2020

These stats prove just how far-ranging the benefits of video outreach (and video for sales , in general) are. Improve Open Rates— sales teams that use video get a 16% bump in open rates ( SalesLoft ). Net a Higher Click-Through— emails that contain video have 4x the CTR of emails without ( Inside Sales ).

Outreach 145

Outreach Video Marketing Work Management Paid Search Agency 145

Vidyard

MARCH 23, 2021

We made a video version of this blog with all the video prospecting 101 tips you need to learn more about video as part of your outreach. These stats prove just how far-ranging the benefits of video outreach (and video for sales , in general) are. Cold outreach especially so. Watch and Learn Want to watch instead of reading?

Outreach 65

Outreach Video Marketing Paid Search Agency Work Management 65

Outgrow

MARCH 4, 2021

As you proceed you will find more facts and stats that endorses the buzz around ‘interactive content’. Segmented email campaigns are known to have 14.32% higher open rates. Interactive quizzes have phenomenal stats to lure marketers. Interactive ads have the best engagement rates. What Is Interactive Content?

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 17, 2013

Q: How often should I blog? Blogging must be done consistently and frequently to see results. In other words, if you set out to start blogging really great content five times a week, but that''s too high a frequency for you to sustain over a long period of time, you''re setting yourself up for failure. As much as you can.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Single Grain

MARCH 6, 2023

Content such as blog posts, videos, podcasts, infographics, e-books or GIFs are all great options for reaching out to potential customers. Include visual data, charts and pictorial descriptions to better illustrate your blog posts. Creating unique and epic content , on the other hand, is key to organically increasing website traffic.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145